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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing strategies, managing budgets, and overseeing remote teams while ensuring alignment with organizational goals. Proficient in digital marketing, campaign management, and stakeholder engagement to drive brand success and customer satisfaction.
Highest-signal resume keywords
Marketing ManagementTeam LeadershipBudget DevelopmentDigital MarketingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign ManagementMarket ResearchCRM SystemsMarketing AutomationSEOPPCContent MarketingLead GenerationBrand Management
Soft Skills
LeadershipCommunicationOrganizational SkillsInterpersonal SkillsDecision-Making
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
MarketingCommunicationsAdvertisingCustomer SatisfactionStakeholder Management
About the role
Key responsibilities & impact- Lead ProMach Systems & Process Group marketing efforts
- Lead the marketing team and evaluate and develop marketing budgets, strategies, and plans
- Ensure marketing plans are communicated to business leaders and aligned with strategic objectives and ProMach and S&P Group goals
- Manage conception, development, and implementation of marketing budgets, plans, and strategies
- Oversee remotely located marketing team members across Systems & Process business facilities
- Conduct team meetings, resolve challenges, brainstorm solutions, and provide training
- Plan and coordinate marketing and lead-generation efforts for direct and distributed product sales channels
- Coordinate marketing campaigns and projects from start to finish
- Drive continuous improvement of the distributed-products partner resource management system
- Oversee conferences, trade shows, and major events
- Lead planning of S&P Group meetings to align sales teams across divisions
- Develop internal communications and reports on best-practice sharing, cross-selling, success stories, and brand collaboration
- Guide digital content strategy for websites, blogs, inbound links, SEO, PPC, remarketing, and social media
- Manage market research projects across brands and execute resulting strategies
- Lead new product introductions, market awareness, and demand generation
- Oversee aftermarket marketing campaigns
- Maintain consistent brand standards across group and individual brands
- Drive adoption and improvement of marketing technologies
- Manage voice-of-customer interviews and customer satisfaction/loyalty surveys
- Manage marketing integration for new S&P business acquisitions
- Support the VP of Marketing and leadership team in capturing opportunities with existing and potential customers
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Advertising, or related field
- Minimum of 8 years’ experience in marketing management or communications and managing a team
- Proven ability to effectively manage and support remotely located team members
- Excellent leadership, communication, and decision-making skills
- Excellent organizational skills, with ability to prioritize and multitask
- Excellent interpersonal, written, and oral communication skills
- Proven ability to develop and manage budgets
- Proven marketing campaign experience
- Attention to detail
- Experience with CRM and marketing automation systems
- Experience with digital marketing forms such as social media marketing and content marketing
- Professional and proactive work ethic
- High competence in project and stakeholder management
- High competence with Microsoft applications including Word, Excel, and PowerPoint
- Ability to travel regularly (30%)
- Employment eligibility to work in the United States
Benefits
Comp & perks- Comprehensive medical/dental programs
- Life insurance
- Generous paid time off program
- Retirement savings plan with a company match
- Benefits eligibility on the first day of employment
- Growth opportunities
- Open, communicative environment fostering individual initiative
- Reasonable accommodation for individuals with disabilities