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Senior Manager, Demand Generation
Prompt Therapy Solutions Inc. Own Prompt's net new demand funnel from first awareness through qualified, sales-accepted demos and deal creation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation strategies, funnel management, and team leadership within a B2B SaaS environment. Proficient in utilizing HubSpot for reporting, automation, and campaign management while leveraging AI tools for performance analysis and optimization.
Highest-signal resume keywords
Demand Generation StrategyHubSpot ExpertiseTeam ManagementFunnel AnalysisPaid Media Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationFunnel ManagementCampaign ReportingLead ScoringEmail WritingLanding Page TestingWorkflow AutomationGoogle Ads ManagementAI Tools UtilizationHTML and CSS Knowledge
Soft Skills
CuriosityPersistenceCoachingCommunicationCollaboration
Tools & Technologies
HubSpotGoogle AdsBI ReportingHotjarDecibelDemandbase6senseRollWorks
Industry Keywords
B2B SaaSHealthcare MarketingSMB MarketingMid-Market BuyersPerformance Marketing
About the role
Key responsibilities & impact- Own Prompt's net new demand funnel from first awareness through qualified, sales-accepted demos and deal creation
- Bring cold prospects into the funnel through campaigns and activities
- Own nurture programs across funnel buckets and support BDR outreach with context, messaging, offers, and timing
- Analyze demo quality by source, channel, and segment and feed insights back to demand-generating teams
- Build differentiated plays for SMB, mid-market, and strategic enterprise buyers
- Identify and resolve funnel-stage stalls involving offers, routing, timing, or messaging
- Own net new demand strategy and quarterly planning and communicate plans to leadership
- Lead and develop a team of two and grow the team as the engine scales
- Coordinate demand-generation work across Marketing Operations, BDR, Content, Events, and the paid media agency
- Own HubSpot reporting, dashboards, lifecycle stages, properties, and campaign reporting
- Integrate data from HubSpot, paid platforms, the website, BI reporting, and event lists; use AI to extract insights and automate workflows
- Forecast demos across paid, events, partnerships, webinars, and LLM-driven search and align with BDR outbound
- Track CAC, cost per demo, arrival rate, and demo-to-opportunity conversion to guide weekly decisions
- Test new channels, offers, partnerships, comparison campaigns, and other demand-generation ideas
- Improve Prompt's visibility in LLM-driven search
- Own post-booking demo confirmation, reminders, scheduling, handoffs, and rebooking to improve arrival rates
- Partner with BDR and sales teams on speed to lead and follow-up and with Marketing Operations on routing, alerts, and automation
- Own website conversion-rate optimization across landing pages, forms, chat, and demo booking
- Test headlines, offers, layouts, and form length with design and development partners
- Guide HubSpot reactivation programs for stale opportunities, closed-lost accounts, cool-off contacts, webinar attendees, and content leads
- Partner strategically with the paid media provider to prioritize opportunities and translate market and vertical priorities into paid programs
Requirements
What you’ll need- At least 7 years in demand generation or performance marketing at a B2B SaaS company
- Personally owned a demo, meeting, or pipeline number
- Directly managed and developed a team, including hiring, coaching, setting priorities, and holding people to results
- Deep HubSpot experience, including personally building dashboards, lifecycle stages, properties, workflows, lead scoring, and campaign reporting
- Strong funnel fluency, including diagnosing performance by source, segment, and stage and validating data
- Hands-on experience writing emails, testing landing pages and forms, setting up workflows, and launching tests
- Personally managed paid media across Google Ads and paid social, owned the budget, and led work through an outside agency
- Daily use of AI tools, with examples of workflows, automation, analysis, or campaigns built using AI
- Curiosity and persistence in investigating performance and shipping tests weekly
- Must be legally authorized to work in the United States
- Must be physically located in the US
- Preferred: marketing to healthcare providers, clinics, or SMB and mid-market buyers with long consideration cycles
- Preferred: reporting across CRM, BI, and paid platforms
- Preferred: close partnership with BDR teams on speed to lead and follow-up
- Preferred: website behavior tracking tools such as Hotjar, Decibel, or similar
- Preferred: HTML and CSS knowledge for reviewing emails and landing pages
- Preferred: familiarity with ABM platforms such as Demandbase, 6sense, or RollWorks
Benefits
Comp & perks- Competitive salaries
- Remote/hybrid environment
- Potential equity compensation for outstanding performance
- Flexible PTO
- Company-wide sponsored lunches
- Company paid disability and life insurance benefits
- Company paid family and medical leave
- Medical, dental, and vision insurance benefits
- Discounted pet insurance
- FSA/DCA and commuter benefits
- 401k
- Credits for online and in-person fitness classes/gym memberships
- Recovery suite at HQ, includes a cold plunge, sauna, and shower