Field Marketing Director

Pronghorn

. Lead the strategy, planning, and execution of national and regional field marketing programs .

Posted 9/15/2026full-timeRemote • New York • United StatesLead💰 $125,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading field marketing strategies and managing multi-million-dollar budgets while fostering strong client and distributor relationships. Proven ability to train and oversee teams, ensuring compliance and excellence in program execution.

Highest-signal resume keywords

Field Marketing LeadershipBudget ManagementTeam Training and OversightClient Relationship BuildingCampaign Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingBudget ManagementTeam ManagementCampaign AnalysisSOP DevelopmentKPI AnalysisProgram ExecutionMarket Activation PlanningRevenue ManagementStaffing Plans

Soft Skills

Strong Communication SkillsCollaborationLeadershipTraining and DevelopmentRelationship Management

Tools & Technologies

Google SuiteMicrosoft OfficeCRM ToolsProject Management Tools

Industry Keywords

Spirits ProgrammingCPGLifestyle BrandsField ProgramsClient ServicesProduction Collaboration

About the role

Key responsibilities & impact

Lead the strategy, planning, and execution of national and regional field marketing programs
Manage $4M+ in annual revenue across multiple clients and program verticals
Recruit, train, and oversee a blended team of full-time and freelance Field Managers
Translate national brand objectives into market-specific activation plans
Partner with distributors and regional sales teams to support programming and drive impact
Collaborate with Production, Creative, and Client Services teams to align deliverables
Own budgets, manage field managers, and ensure delivery to agency and client expectations
Forecast for all field programs
Develop SOPs and training systems for consistency, compliance, and excellence
Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
Represent the agency professionally in client and partner meetings

Requirements

What you’ll need

7–10 years of marketing experience, with 4+ years in field or experiential leadership roles
Experience overseeing spirit-based programming preferred
Proven experience managing teams across multiple regions and clients
Comfortable overseeing multi-million-dollar field budgets and staffing plans
Ability to build client and distributor relationships that foster program success
Experience training peers and subordinates while monitoring the team’s resulting output
Strong communication skills across presentations, reporting, and day-to-day updates
Proficient in Google Suite, Microsoft Office, CRM and project management tools
Available for regular travel and weekend/night activations as needed
Background in spirits, CPG, or lifestyle brands preferred
This position is based in the Metro NYC area
Must be unable to require U.S. work authorization sponsorship now or in the future

Benefits

Comp & perks

Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
Generous PTO & Paid Holidays – Prioritizing work-life balance
Life & Disability Insurance – Company-paid options for added security
HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care
Employee Assistance Program (EAP) – 24/7 confidential support services
Professional Development – Ongoing training and leadership growth
Wellness Perks – Gym discounts, wellness programs, and more
Performance bonus