Pronghorn

Chief Marketing Officer

• Lead the strategy, planning, and execution of national and regional field marketing programs
• Manage $4M+ in annual revenue across multiple clients and program verticals
• Recruit, train, and oversee a blended team of full-time and freelance Field Managers
• Translate national brand objectives into market-specific activation plans
• Partner with distributors and regional sales teams to support programming and drive impact
• Collaborate with Production, Creative, and Client Services teams to align deliverables
• Own budgets, manage field managers, and ensure delivery to agency and client expectations
• Forecast for all field programs
• Develop SOPs and training systems for consistency, compliance, and excellence
• Oversee field tools and processes, including scheduling, reporting, expense tracking, and payroll inputs
• Analyze and present campaign KPIs, insights, and toplines to clients and stakeholders
• Represent the agency professionally in client and partner meetings

Field Marketing Director