Director of Product Marketing

Proof Holdings, Inc.

. Own product and solution positioning and messaging architecture across VDC, identity verification, eSign/eNotary, and agentic authorization .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $190,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B product marketing, particularly in SaaS and fintech, with a strong focus on positioning, messaging, and regulatory compliance. Proven ability to lead product marketing teams, manage product launches, and create impactful sales tools that drive measurable results.

Highest-signal resume keywords

B2B Product Marketing ExperienceProduct Marketing Team LeadershipTechnical Fluency in PKI and Identity VerificationExperience with KYC/AML ComplianceLaunch Management for API-Driven Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket MessagingSales Enablement ToolsWin/Loss AnalysisCompetitive IntelligenceRegulatory ComplianceAPI MarketingDigital Identity StandardsFraud ConceptsBusiness-Case Development

Soft Skills

Excellent Writing SkillsStorytellingPresentation Skills

Tools & Technologies

Sales ToolsPitch DecksSolution BriefsDiscovery GuidesROI Tools

Industry Keywords

SaaSFintechIdentity VerificationESign/eNotaryDigital IdentityCIP/KYCAgentic AuthorizationRegulated Enterprise BuyersFinancial InstitutionsDeveloper-Led Motions

About the role

Key responsibilities & impact

Own product and solution positioning and messaging architecture across VDC, identity verification, eSign/eNotary, and agentic authorization
Run launches for new products and major features from tiering and readiness through announcement, enablement, and post-launch measurement
Shape use-case plays for account opening, high-value money movement, title and closing, and agent-initiated transactions
Build and maintain sales tools including pitch decks, solution briefs, discovery guides, business-case and ROI tools, objection handling, and demo narratives
Run ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners
Lead win/loss analysis, customer interviews, persona and buying-committee research, and competitive intelligence
Partner with Product on pricing, packaging, and roadmap priorities
Track CIP/KYC, digital identity, and eNotary regulatory developments and translate them into market opportunities and messaging
Supply product and roadmap content for analyst briefings and demand programs, content, and events
Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team

Requirements

What you’ll need

10+ years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company
3+ years leading product marketing teams and launches end to end
Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions
Record of creating positioning for a new or emerging category, with launches that measurably improved pipeline and win rates
Technical fluency in PKI, cryptographic credentials, identity verification, and fraud concepts
Excellent writing, storytelling, and presentation skills
Familiarity with digital identity standards (W3C Verifiable Credentials, ISO mDL, NIST 800-63) or KYC/AML compliance
Experience marketing AI or agentic products and related trust and authorization questions
Experience with developer- or platform-led motions alongside enterprise sales

Benefits

Comp & perks

Medical, dental, and vision benefits
Life insurance, long and short-term disability coverage
401k Plan with a 4% match, beginning on your hire date
Unlimited Sick and Vacation time
14 paid company holidays
12 weeks of paid parental leave
4 week sabbatical after 5 years of continuous full time employment
Health Reimbursement Arrangements for fertility and gender affirmation
Lunch on Proof through Grubhub credit
Monthly work from home stipend
Professional development credit
Monthly reimbursement for Wellness
Discretionary bonus typically paid annually
Equity