Proof Holdings, Inc.

Head of Department

• Define and steward Proof's brand platform, including purpose, personality, voice, and promise of trust
• Develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing
• Lead brand evolution or refresh work as needed
• Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization
• Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines
• Build a self-serve brand hub and template library
• Lead creative concepting and execution for campaigns, product launches, and brand moments
• Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments
• Run intake, prioritization, review and approval workflows
• Manage creative budgets, agencies, and freelancers
• Establish brand health metrics and research
• Govern brand consistency across marketing, sales, partners, and co-marketing
• Work with Product Design so the product and marketing brand feel like one company
• Travel occasionally for Proof Summit, team onsites, industry events, and customer or partner meetings

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Head of Brand and Creative

Marketing Operations

• Own, optimize, and govern the marketing technology stack and its integrations, including marketing automation, Salesforce, intent and enrichment, ABM, webinar, and event tools
• Design and maintain lifecycle stages, lead scoring, routing, and SLAs with Sales and RevOps
• Build trusted reporting on pipeline, conversion, velocity, and channel performance for the CMO, executive team, and board
• Develop and maintain a multi-touch attribution model and marketing ROI reporting to inform budget decisions
• Partner with RevOps on forecasting
• Ensure data quality, enrichment, deduplication, and compliance with privacy and consent requirements
• Set standards for UTMs, campaign hierarchy, program setup, and QA
• Partner with Finance on marketing budget tracking and planning
• Evaluate and implement new tools and AI-enabled workflows to improve team efficiency
• Work closely with Revenue Marketing, Sales, RevOps, and Finance to keep data clean, programs running, and leadership confident in marketing’s impact

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Senior Manager – Marketing Operations

Product Marketing

• Own product and solution positioning and messaging architecture across VDC, identity verification, eSign/eNotary, and agentic authorization
• Run launches for new products and major features from tiering and readiness through announcement, enablement, and post-launch measurement
• Shape use-case plays for account opening, high-value money movement, title and closing, and agent-initiated transactions
• Build and maintain sales tools including pitch decks, solution briefs, discovery guides, business-case and ROI tools, objection handling, and demo narratives
• Run ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners
• Lead win/loss analysis, customer interviews, persona and buying-committee research, and competitive intelligence
• Partner with Product on pricing, packaging, and roadmap priorities
• Track CIP/KYC, digital identity, and eNotary regulatory developments and translate them into market opportunities and messaging
• Supply product and roadmap content for analyst briefings and demand programs, content, and events
• Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team

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