Head of Brand and Creative

Proof Holdings, Inc.

. Define and steward Proof's brand platform, including purpose, personality, voice, and promise of trust .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $180,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and creative direction, with a strong focus on brand architecture, visual identity, and campaign execution. Proven ability to lead teams and manage brand consistency across various platforms in the B2B technology and fintech sectors.

Highest-signal resume keywords

Brand Strategy DevelopmentCreative DirectionBrand Refresh LeadershipAI-Assisted Creative WorkflowsB2B Brand Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand ArchitectureCreative ConceptingCampaign ExecutionDesign OversightBrand Health Metrics

Soft Skills

Executive AlignmentHands-On Leadership

Tools & Technologies

FigmaAdobe CCWebflow

Industry Keywords

B2B TechnologyFintechBrand SystemsTrust-Centric ProductsIdentity Companies

About the role

Key responsibilities & impact

Define and steward Proof's brand platform, including purpose, personality, voice, and promise of trust
Develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing
Lead brand evolution or refresh work as needed
Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization
Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines
Build a self-serve brand hub and template library
Lead creative concepting and execution for campaigns, product launches, and brand moments
Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments
Run intake, prioritization, review and approval workflows
Manage creative budgets, agencies, and freelancers
Establish brand health metrics and research
Govern brand consistency across marketing, sales, partners, and co-marketing
Work with Product Design so the product and marketing brand feel like one company
Travel occasionally for Proof Summit, team onsites, industry events, and customer or partner meetings

Requirements

What you’ll need

10+ years in brand and creative
4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands
Portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive
Experience leading a brand refresh or new brand architecture during a company's category expansion
Strong creative direction across design, copy, video, and motion
Ability to get hands-on when needed
Ability to align executives on creative decisions and explain the business rationale behind brand choices
Experience with AI-assisted creative workflows and modern tooling such as Figma, Adobe CC, and Webflow
Experience building brands for financial services, payments, or identity companies
Experience spanning both B2B enterprise and consumer-facing touchpoints

Benefits

Comp & perks

Medical, dental, and vision benefits
Life insurance, long and short-term disability coverage
401k Plan with a 4% match, beginning on your hire date
Unlimited Sick and Vacation time
14 paid company holidays
12 weeks of paid parental leave
4 week sabbatical after 5 years of continuous full time employment
Health Reimbursement Arrangements for fertility and gender affirmation
Lunch on Proof through Grubhub credit
Monthly work from home stipend
Professional development credit
Monthly reimbursement for Wellness
Discretionary bonus typically paid annually
Equity