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Senior Manager – Marketing Operations
Proof Holdings, Inc.. Own, optimize, and govern the marketing technology stack and its integrations, including marketing automation, Salesforce, intent and enrichment, ABM, webinar, and event tools .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations with a focus on marketing automation platforms, data quality management, and multi-touch attribution models. Proven ability to collaborate cross-functionally and deliver actionable insights through executive-level reporting and analytics.
Highest-signal resume keywords
Marketing Automation ExpertiseSalesforce ProficiencyAttribution Model DevelopmentSQL and BI Tool ExperienceB2B SaaS Marketing Operations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationAttribution Model DevelopmentLead ScoringData Quality ManagementSQLAnalyticsCampaign SetupReportingBudget TrackingCompliance Management
Soft Skills
Analytical SkillsCross-Functional CollaborationDocumentation
Tools & Technologies
HubSpotMarketoSalesforceLookerTableau6senseDemandbase
Industry Keywords
B2B SaaSEnterprise Sales CyclesData PrivacyRegulated IndustryMarketing ROI
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Own, optimize, and govern the marketing technology stack and its integrations, including marketing automation, Salesforce, intent and enrichment, ABM, webinar, and event tools
- Design and maintain lifecycle stages, lead scoring, routing, and SLAs with Sales and RevOps
- Build trusted reporting on pipeline, conversion, velocity, and channel performance for the CMO, executive team, and board
- Develop and maintain a multi-touch attribution model and marketing ROI reporting to inform budget decisions
- Partner with RevOps on forecasting
- Ensure data quality, enrichment, deduplication, and compliance with privacy and consent requirements
- Set standards for UTMs, campaign hierarchy, program setup, and QA
- Partner with Finance on marketing budget tracking and planning
- Evaluate and implement new tools and AI-enabled workflows to improve team efficiency
- Work closely with Revenue Marketing, Sales, RevOps, and Finance to keep data clean, programs running, and leadership confident in marketing’s impact
Requirements
What you’ll need- 7+ years in marketing operations, including 3+ years in B2B SaaS with enterprise sales cycles
- Deep hands-on expertise with a marketing automation platform (HubSpot or Marketo) and Salesforce
- Experience building attribution models and executive-level marketing dashboards
- Strong analytical skills and a systems mindset, with clear documentation and cross-functional collaboration
- SQL and BI tool experience (Looker, Tableau, or similar)
- Experience supporting ABM programs and intent data platforms (6sense, Demandbase)
- Experience in a regulated industry with strict data-privacy requirements
Benefits
Comp & perks- Medical, dental, and vision benefits
- Life insurance, long and short-term disability coverage
- 401k Plan with a 4% match, beginning on your hire date
- Unlimited Sick and Vacation time
- 14 paid company holidays
- 12 weeks of paid parental leave
- 4 week sabbatical after 5 years of continuous full time employment
- Health Reimbursement Arrangements for fertility and gender affirmation
- Lunch on Proof through Grubhub credit
- Monthly work from home stipend
- Professional development credit
- Monthly reimbursement for Wellness