Senior Product Marketing Manager

Proofpoint

. Drive Go-to-Market strategy for the Proofpoint Threat Protection solution .

Posted 10/27/2026full-timeRemote • United StatesSenior💰 $136,200 - $199,760 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-to-Market strategy development for cybersecurity solutions, with a strong focus on crafting compelling content and delivering impactful presentations. Proven ability to analyze market trends and customer needs to drive product marketing initiatives and enable sales success.

Highest-signal resume keywords

Product Marketing ExperienceCybersecurity KnowledgeContent Creation SkillsPublic Speaking SkillsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-to-Market StrategyThreat DetectionAI-Driven ProtectionMarket ResearchSales EnablementContent DevelopmentPerformance Metrics TrackingProduct DemonstrationCompetitive AnalysisTechnical Buyer Engagement

Soft Skills

Interpersonal SkillsLeadership SkillsCommunication SkillsPresentation SkillsProject Management

Tools & Technologies

WebinarsDatasheetsSolution BriefsSales ToolsPresentation Software

Certifications & Qualifications

BS/BA DegreeMBA Preferred

Industry Keywords

Email SecurityCybersecurityEnterprise ITBuyer Persona DevelopmentCustomer Success Stories

Tech Stack

Tools & technologies

Cyber SecurityGo

About the role

Key responsibilities & impact

Drive Go-to-Market strategy for the Proofpoint Threat Protection solution
Develop buyer, competitor, and threat-landscape expertise
Craft positioning and messaging emphasizing intent-based and AI protection
Research market trends, customer needs, and competitive landscapes
Create webinars, blogs, solution briefs, datasheets, presentations, and other content
Demonstrate capabilities and solutions to sales, sales engineering, customers, and prospects
Build and maintain demo flows and talk tracks
Present to internal and external audiences through training, briefings, webinars, events, and analyst briefings
Define Go-to-Market metrics and track performance using pipeline data, win/loss insights, and field feedback
Lead cross-functional planning and launches for new solution capabilities and releases
Create and deliver sales enablement knowledge, content, and tools
Collaborate with product management, marketing, competitive intelligence, and sales
Identify and leverage customer success stories and testimonials

Requirements

What you’ll need

5+ years of experience in product marketing
Email security, cybersecurity, or enterprise IT experience strongly preferred
BS/BA required, preferably in a business or technical concentration; MBA a plus
Proven experience marketing to enterprise businesses and technical buyers
Working knowledge of threat detection, including intent-based and AI-driven protection
Demonstrated expertise in crafting clear, compelling content
Ability to research, write, and edit high-quality materials
Ability to translate market expertise into actionable Go-to-Market plans
Analytical mindset and ability to manage multiple priorities and projects
Demonstrated leadership and highly developed interpersonal skills
Ability to articulate product- and solution-level value propositions
Confident live product demonstration skills
Exceptional written, verbal communication, and presentation skills
Strong public speaking skills; comfortable presenting over Zoom and in person
Willingness to travel to events and meetings, including international locations; expected travel is 10–15%

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Flexible time off
Comprehensive well-being program
Two paid Wellbeing Days per year
Two paid Volunteer Days per year
Three-week Work from Anywhere option
Variable compensation and/or equity may be available