Paid Media Strategist – Google, LI

ProperExpression

. Own paid media strategy and execution for assigned client accounts, including the largest accounts .

Posted 10/22/2026full-timeRemote • United States, CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy and execution, with a strong focus on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads. Proven ability to manage large budgets, optimize campaigns for lead generation, and ensure compliance with SEC/FINRA regulations.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ManagementBing Ads ManagementConversion TrackingCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceSEM ExperienceCampaign ManagementBudget ManagementConversion Rate OptimizationTechnical TrackingGoogle Sheets FluencyAd Creative BriefingAudience DesignReporting and Analytics

Soft Skills

CollaborationCommunicationProblem-SolvingAttention to DetailAnalytical Thinking

Tools & Technologies

Google AdsBing AdsLinkedIn AdsMeta AdsGoogle Tag ManagerGoogle Analytics 4CRM SystemsHubSpot

Certifications & Qualifications

Google Ads Certification

Industry Keywords

B2B Lead GenerationB2C Lead GenerationSEC ComplianceFINRA ComplianceWealth ManagementRIAsBroker-DealersDisplay AdvertisingProgrammatic AdvertisingAI in Paid Media

About the role

Key responsibilities & impact

Own paid media strategy and execution for assigned client accounts, including the largest accounts
Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads
Manage budgets, bids, and pacing
Run a documented testing program on every major account and scale winning tests
Own conversion tracking end to end so accounts optimize on CRM-qualified leads rather than form fills
Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix
Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints
Build and present reports connecting spend to pipeline and revenue
Turn reporting findings into next steps
Write and approve compliant ad copy for regulated wealth management clients
Fix broken tracking and conversion paths independently
Help architect campaigns that drive measurable, provable growth

Requirements

What you’ll need

5+ years of hands-on paid media/SEM experience
5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market
Personally managed and scaled $100k+ per month budgets on a single channel for a single client
Experience running paid accounts for multiple clients simultaneously at a marketing agency
Deep Google Ads and Bing Ads experience, including account structure, bidding, match types, negatives, Performance Max judgment, and pacing at scale
Deep LinkedIn Ads experience, including audience design, lead generation forms versus landing pages, frequency, and creative fatigue
Technical tracking experience with GTM, GA4, conversion tracking, offline conversion imports, and CRM-fed optimization
Ability to diagnose broken conversion paths independently
Real testing practice using hypotheses, controls, results, and decisions
Reporting that connects spend to pipeline and revenue
Google Sheets fluency, including pivots, lookups, and blended data
Hands-on Meta Ads experience, including audience building, lead forms versus landing pages, and creative testing for lead generation
CRO and landing page judgment
Experience briefing and QAing ad creative and copy with a design team
C1/C2 English fluency
Full-time availability on US East Coast hours
Ability to work within SEC/FINRA advertising constraints
Preferred: paid media experience for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands
Preferred: display and programmatic experience
Preferred: HubSpot experience
Preferred: Google Ads certifications
Preferred: AI use in daily paid media workflow
Direct, hands-on experience is required; applicants without it will not be considered

Benefits

Comp & perks

Health Insurance
Dental Insurance
Vision Insurance
401K
PTO
Annual Retreat
Fully remote work environment
Real growth: strong performers rise quickly
Supportive, collaborative culture
Food-sharing culture and internal team experiences