ProperExpression

Performance Marketing

• Own paid media strategy and execution for assigned client accounts, including the largest accounts
• Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads
• Manage budgets, bids, and pacing
• Run a documented testing program on every major account and scale winning tests
• Own conversion tracking end to end so accounts optimize on CRM-qualified leads rather than form fills
• Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix
• Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints
• Build and present reports connecting spend to pipeline and revenue
• Turn reporting findings into next steps
• Write and approve compliant ad copy for regulated wealth management clients
• Fix broken tracking and conversion paths independently
• Help architect campaigns that drive measurable, provable growth

Explore Paid Media Strategist – Google, LI at ProperExpression. Review requirements and application details.

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Paid Media Strategist – Google, LI