Head of B2B Growth

Properstar

. Own B2B growth end to end across revenue, monthly active users, and mobile adoption .

Posted 10/9/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B growth strategy, lifecycle management, and customer segmentation, with a strong focus on driving app adoption and revenue through data-driven decision-making and effective channel management. Proficient in leading teams and collaborating with cross-functional partners to optimize user engagement and conversion.

Highest-signal resume keywords

B2B Growth StrategyLifecycle ManagementCustomer SegmentationData-Driven Decision MakingApp Adoption

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B GrowthSaaS ExperienceLifecycle ExpertiseSegmentation TechniquesActivation KnowledgeConversion StrategiesMarketing Channel ManagementData AnalysisAI FluencyBudget Management

Soft Skills

LeadershipCommunicationCollaborationProblem-SolvingSimplicity in Explanation

Tools & Technologies

ClaudeDashboard ToolsEmail MarketingIn-App MessagingWebinarsPaid Advertising

Industry Keywords

B2BSMBMarketplacePortalSelf-ServeUser EngagementChurn ManagementCohortsSegmentsProfessional Audience

About the role

Key responsibilities & impact

Own B2B growth end to end across revenue, monthly active users, and mobile adoption
Set the B2B growth strategy across segments, markets, channels, offers, and budget
Segment the customer base by office size, market, plan, activity, and behavior
Own the agency lifecycle from onboarding and activation through engagement, upgrade, retention, and win-back
Drive self-serve revenue through dashboard purchases, upgrade flows, trials, pricing pages, and checkout
Design, test, and optimize plans, bundles, promotions, and timing
Increase app installs, adoption, and weekly use among agents
Grow monthly active users through leads, insights, alerts, and content
Select and manage relevant channels including email, push, in-app, content, webinars, paid, and partnerships
Run experiments across onboarding, messaging, offers, and pricing
Collaborate with sales and customer success to route accounts appropriately
Work with product to improve activation and conversion using data
Lead the people executing the growth plan
Build playbooks as Claude skills
Speak with agents and analyze data directly
Report to the CPO

Requirements

What you’ll need

B2B growth track record with a B2B or SMB product serving thousands of customers, largely self-serve
SaaS for small businesses, marketplace, or portal experience is a strong plus
Lifecycle and segmentation expertise using cohorts, segments, and lifecycles
Experience moving users from free to paid through a product
Knowledge of activation, conversion, expansion, and churn by segment
Experience owning several marketing channels
Experience driving app adoption with a professional audience
Strong product sense and ability to provide evidence to PMs and designers
Experience building and executing strategy, owning a budget, and measuring return
Deep AI fluency; daily use of Claude in Cowork and Code, with experience building skills and orchestrating agents
Data-driven judgment and ability to make decisions without waiting for perfect tests
Ownership from brief to result
Leadership without micromanagement
Ability to explain things simply
Fluent English
French or Spanish is a plus
Bachelor's degree preferred, not required
Availability to start by January 2027 at the latest

Benefits

Comp & perks

Budget to test now, and a bigger one to scale in 2028
Claude (Cowork and Code), Mixpanel, and HubSpot — all paid for
Competitive comp aligned with your market
Remote work anywhere within +/- 3h of CET
Flat hierarchy with direct reporting to the CPO