Properstar

Growth Marketing

• Own B2C growth end to end
• Bring buyers and renters to Properstar and encourage repeat visits
• Set growth strategy across channels, markets, segments, and budget
• Build and optimize multichannel acquisition
• Track CPL, CAC, and payback by channel and market
• Connect real-estate research content with property search and agent contact
• Make the app the primary channel by driving installs, adoption, and retention
• Own activation, conversion, retention, reactivation, LTV, segmentation, and nurturing
• Run experiments involving landing pages, onboarding, messaging, and offers
• Direct paid media specialists and set their goals
• Collaborate with product and nurturing teams to improve conversion and lead qualification
• Prepare markets, channels, creative, and tracking for the 2028 growth ramp-up
• Build playbooks as Claude skills for the team and agents
• Talk to users and analyze data directly
• Report to the CPO

Explore Head of B2C Growth at Properstar. Review requirements and application details.