Head of B2C Growth

Properstar

. Own B2C growth end to end . Bring buyers and renters to Properstar and encourage repeat visits . Set growth strategy across channels, markets, segments, and budget . Build and optimize multichannel acquisition . Track

Posted 10/8/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C growth strategy, focusing on user acquisition, retention, and data-driven decision-making. Proficient in managing marketing channels and budgets while leveraging AI tools for optimization.

Highest-signal resume keywords

B2C Growth StrategyApp Install and RetentionData-Driven JudgmentPaid Media ManagementAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionGrowth Plans ExecutionCampaign SetupPerformance TrackingCohort AnalysisLifecycle MarketingConversion OptimizationLanding Page ExperimentationRetention StrategiesMarket Analysis

Soft Skills

OwnershipClear CommunicationTeam CollaborationInfluencing Product ChangesMentoring Specialists

Tools & Technologies

ClaudeCoworkCodeAnalytics ToolsMarketing Automation Platforms

Industry Keywords

Marketplace ExperiencePortal ExperienceApp ExperienceB2C Product GrowthMultichannel Acquisition

About the role

Key responsibilities & impact

Own B2C growth end to end
Bring buyers and renters to Properstar and encourage repeat visits
Set growth strategy across channels, markets, segments, and budget
Build and optimize multichannel acquisition
Track CPL, CAC, and payback by channel and market
Connect real-estate research content with property search and agent contact
Make the app the primary channel by driving installs, adoption, and retention
Own activation, conversion, retention, reactivation, LTV, segmentation, and nurturing
Run experiments involving landing pages, onboarding, messaging, and offers
Direct paid media specialists and set their goals
Collaborate with product and nurturing teams to improve conversion and lead qualification
Prepare markets, channels, creative, and tracking for the 2028 growth ramp-up
Build playbooks as Claude skills for the team and agents
Talk to users and analyze data directly
Report to the CPO

Requirements

What you’ll need

Track record of growing a B2C product with a large user base across channels and markets
Marketplace, portal, or app experience is a strong plus
Experience owning several marketing channels; single-channel ads specialists will not fit
Experience driving app installs and retention
Database and lifecycle mindset, including cohorts and retention
Product sense and ability to use evidence to influence product changes
Experience building and executing growth plans
Experience owning paid budgets and being accountable for return
Ability to set up campaigns and pull performance numbers without an agency
Deep AI fluency; daily use of Claude in Cowork and Code
Experience building skills and orchestrating agents
Strong data-driven judgment
Ownership from brief to result
Ability to improve specialists without micromanaging
Ability to explain results clearly
Fluent English
French or Spanish is a plus
Bachelor's degree preferred, not required

Benefits

Comp & perks

The AI stack: Claude (Cowork and Code), Mixpanel, and HubSpot, all paid for
Competitive comp aligned with your market
End-to-end ownership of B2C growth
Budget to test now and a bigger budget to scale in 2028
Flat hierarchy with direct reporting to the CPO