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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in formulating and executing paid search strategies, SEO, and ecommerce initiatives while leveraging strong analytical and organizational skills. Proficient in managing web analytics and collaborating with cross-functional teams to enhance digital marketing performance.
Highest-signal resume keywords
SEM Campaign ManagementSEO Strategy DevelopmentGoogle Analytics ProficiencyAdvanced Excel SkillsData Analysis with Python
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Engine MarketingSearch Engine OptimizationData AnalysisWebsite AuditingDigital Marketing StrategyEcommerce ManagementReporting ToolsMultilingual Campaign DevelopmentPerformance MarketingProcess Automation
Soft Skills
Analytical SkillsOrganizational SkillsCommunication SkillsCritical ThinkingProblem-Solving Skills
Tools & Technologies
Google Search ConsoleGoogle Tag ManagerGoogle OptimizeTableauGoogle Data StudioMozAhrefsAdvanced Web RankingScreaming FrogSEMrush
Industry Keywords
EcommerceDigital MarketingPaid SearchData ManagementMarket Analysis
Tech Stack
Tools & technologiesPythonTableau
About the role
Key responsibilities & impact- Formulate recommendations for paid search campaigns, SEO, and ecommerce opportunities
- Plan and execute paid search strategies, including Display and Remarketing, SEO, and Direct channels
- Build multilingual SEM campaigns, including keywords, ad copy, and ad extensions
- Execute promotions for paid search campaigns
- Collect and manage data from clients and third parties and reevaluate the data used
- Manage web analytics related to ecommerce and communicate relevant information to team members, executive leadership, and cross-functional partners
- Ensure ecommerce initiatives are implemented across different channels
- Execute experiments in collaboration with Client Managers
- Work with Content Managers to enhance, translate, and define communication strategies through paid search and performance online marketing initiatives
- Research and analyze digital marketing topics and challenges
- Support development of tools and products to automate, enhance, and scale paid search activities
- Serve as digital marketing consultant and product expert in on-site customer training initiatives
- Monitor current events, media trends, and target-market industry trends affecting the business
- Align strategies and activities with clients' business objectives, including load factor, yield, route market share, cost of sales, and revenue targets
- Shift activities toward deeper analysis while streamlining tactical work
- Contribute to new product development, process automation, and process improvement
- Pursue new knowledge through experiments, research, and conference attendance, and identify new data sources to enhance performance
Requirements
What you’ll need- Understanding of and interest in the digital/online market
- Willingness to work hard in an entrepreneurial, flexible environment
- Strong analytical skills
- Strong organizational skills and attention to detail
- Strong writing and communication skills
- Strong critical thinking and problem-solving skills
- Comfort with new software tools and technology
- Advanced experience with Microsoft Excel, including functions, pivot tables, and VLOOKUPs
- Solid understanding of how search engines work
- Quantitative and/or marketing background, such as finance, accounting, mathematics, physics, engineering, or computer science
- Advanced English skills required
- Experience in SEM and SEO
- Experience with paid search campaigns
- Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize
- Experience with reporting tools such as Tableau and Google Data Studio
- Experience with SEO tools such as Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, and SEMrush
- Experience auditing websites for SEO
- Experience with SA360 and DV360
- Python for data analysis
Benefits
Comp & perks- Flexible ways of working
- Continuous learning
- Open learning environment
- Opportunities for professional growth and development
- Conference attendance as part of pursuing new knowledge
- Supportive culture focused on employee growth, innovation, and wellbeing