Principal – Global Campaign Operations

Prosci

. Lead global campaign operations at Prosci .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $86,400 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading global marketing campaign operations, with a strong focus on HubSpot campaign management, measurement, and automation. Capable of establishing standards and processes that empower regional teams to execute effective marketing strategies independently.

Highest-signal resume keywords

HubSpot Marketing Hub ExpertiseCampaign Measurement FluencyAgency Team DirectionGlobal Campaign Standards DevelopmentMultilingual Campaign Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningCampaign MeasurementEmail MarketingLanding Page DevelopmentSegmentationWorkflowsData TrackingAttribution ConceptsAI AutomationGDPR Compliance

Soft Skills

Clear WritingJudgmentProblem-SolvingCollaborationQuality Assurance

Tools & Technologies

HubSpotSalesforceCRM SystemsDigital Experience PlatformsReporting Tools

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

Marketing OperationsCampaign ExecutionDemand StrategyABMBDR-led MotionsLocalizationPrivacy Requirements

About the role

Key responsibilities & impact

Lead global campaign operations at Prosci
Translate Marketing plans for Individual and Enterprise audiences into consistent, well-built campaigns across regions
Own campaign planning, building, testing and measurement in HubSpot
Direct a specialist partner team and establish standards for quality and governance
Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
Own the end-to-end campaign process from brief and plan through build, launch, QA and measurement
Manage campaigns across email, nurture, webinars, events and landing pages
Set global campaign standards, templates and processes for regional teams
Act as the senior Marketing expert for HubSpot campaign usage, including audiences, segmentation and automation
Direct and quality-check specialist partner team work
Define campaign measurement requirements, taxonomy, tracking and data structure
Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and content updates
Work with Digital Experience on platform, development and broader website improvements
Identify opportunities to automate, simplify and standardize campaign operations, including appropriate AI use
Work with RevOps on lifecycle, routing and CRM data
Work with reporting partners on measurement requirements
Enable regional marketers to execute independently using standards, templates and guardrails
Establish campaign process and briefing/QA rhythm within the first 60 days
Establish initial global standards, templates, operating rhythm and campaign measurement requirements within the first 90 days

Requirements

What you’ll need

7+ years in marketing operations, including campaigns across multiple regions or markets
Deep, hands-on HubSpot Marketing Hub experience, including workflows, lists, segmentation, email, landing pages and forms
Working understanding of how HubSpot and Salesforce connect
Judgment to know when a problem belongs with the CRM team
Experience directing agency or partner teams and holding them to a clear quality standard
Strong QA instinct
Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and data foundations for reliable analysis
Clear writing
Ability to explain technical trade-offs to non-technical colleagues
HubSpot certifications are a plus
Experience with consent and privacy requirements across regions, including GDPR is a plus
Experience supporting ABM or BDR-led motions is a plus
Localization and multilingual campaign experience is a plus
Practical use of AI tools to automate or speed up campaign work is a plus

Benefits

Comp & perks

Bonus program eligibility
Generous flexible paid time off
Holidays
Volunteer time
Medical insurance
Dental insurance
Vision insurance
Long-term disability program
Short-term disability program
Life insurance
Pet insurance
401(k) with company matching
Access to LinkedIn Learning
Mostly virtual culture
Opportunities to collaborate with colleagues from around the world
Employee-led interest and resource groups
In-person local or market-wide events