Principal, Global Campaign Operations

Prosci

. Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $119,920 - $149,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Marketing Operations, particularly in executing and measuring campaigns across multiple regions using HubSpot. Proficient in campaign automation, data tracking, and ensuring quality standards while collaborating with cross-functional teams.

Highest-signal resume keywords

7+ Years In Marketing OperationsDeep HubSpot Marketing Hub ExperienceCampaign Measurement FluencyExperience Directing Agency TeamsUnderstanding Of GDPR Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionEmail MarketingLanding Page DevelopmentSegmentationWorkflowsData TrackingAttribution ConceptsAI Tools UsageQuality AssuranceCRM Data Management

Soft Skills

Clear WritingJudgmentCollaborationTechnical Explanation

Tools & Technologies

HubSpotSalesforce

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

Campaign StandardsABMBDRConsent RequirementsPrivacy RequirementsLocalizationMultilingual Campaigns

About the role

Key responsibilities & impact

Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
Own the end-to-end campaign process from brief and plan through build, launch, QA and measurement
Execute campaigns across email, nurture, webinars, events and landing pages
Set global campaign standards, templates and processes for regional teams
Serve as the senior Marketing expert on HubSpot campaign usage, including audiences, segmentation and automation
Direct and quality-check the specialist partner team
Define campaign measurement requirements and ensure proper taxonomy, tracking and data structure
Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates
Work with Digital Experience on platform, development and broader website improvements
Identify opportunities to automate, simplify and standardize campaign operations, including appropriate AI use
Collaborate with RevOps on lifecycle, routing and CRM data
Work with reporting partners on measurement requirements
Enable regional marketers to execute independently using standards, templates and guardrails
Learn the campaign estate, partner model and regional needs during the first 30 days
Run the campaign process end to end and establish briefing and QA rhythms by 60 days
Establish initial global campaign standards, templates, operating rhythm and measurement requirements by 90 days

Requirements

What you’ll need

7+ years in marketing operations, including campaigns across multiple regions or markets
Deep, hands-on HubSpot Marketing Hub experience, including workflows, lists, segmentation, email, landing pages and forms
Working understanding of how HubSpot and Salesforce connect
Judgment to know when a problem belongs with the CRM team
Experience directing agency or partner teams and holding them to a clear quality standard
Strong QA instinct
Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and data foundations for reliable analysis
Clear writing
Ability to explain technical trade-offs to non-technical colleagues
HubSpot certifications (nice to have)
Experience with consent and privacy requirements across regions, including GDPR (nice to have)
Experience supporting ABM or BDR-led motions (nice to have)
Localization and multilingual campaign experience (nice to have)
Practical use of AI tools to automate or speed up campaign work (nice to have)

Benefits

Comp & perks

Eligible for inclusion in bonus program
Generous flexible paid time off
Holidays and volunteer time
Medical insurance
Dental insurance
Vision insurance
Long-term disability program
Short-term disability program
Life insurance
Pet insurance
401(k) with company matching
Access to LinkedIn Learning
Mostly virtual culture with opportunities to collaborate with colleagues from around the world
Employee-led interest and resource groups
In-person local or market-wide team events