Senior Lifecycle Marketing Specialist

Prosper Marketplace

. Manage daily campaign tasks, gather and document campaign requirements, and launch campaigns based on the content calendar .

Posted 10/23/2026full-timeSan Francisco • California • United StatesSenior💰 $116,000 - $144,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing with a strong focus on campaign execution across multiple channels, including email, SMS, and push notifications. Proficient in using Iterable for designing and optimizing marketing journeys while ensuring compliance with industry regulations.

Highest-signal resume keywords

Lifecycle MarketingIterable Platform ExperienceHTML/CSS for EmailAPI Event KnowledgeA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionMulti-Channel CampaignsEmail MarketingJourney BuildingJSON Data StructuresHandlebars LogicFluid/Hybrid FrameworksCross-Client QAOptimization StrategiesMarketing Automation

Soft Skills

CollaborationIndependent WorkProblem-Solving

Tools & Technologies

IterableBrazeLitmusEoA

Industry Keywords

FintechRegulated IndustryComplianceMarketing AnalyticsCampaign Performance Monitoring

About the role

Key responsibilities & impact

Manage daily campaign tasks, gather and document campaign requirements, and launch campaigns based on the content calendar
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits
Use API event payloads and user profile attributes in campaign journeys
Code and QA emails within existing templates using Iterable snippets and Handlebars logic
Collaborate with marketing and marketing analytics to intake requests, assess results, identify optimization opportunities, and deliver campaigns and journeys
Collaborate with legal and compliance teams to ensure marketing content complies with company and industry policies
Collaborate with technical resources to QA API event JSON payloads and outbound webhooks
Monitor campaign send counts and performance
Provide insights and subject matter expertise
Report to a Senior Marketing Manager

Requirements

What you’ll need

5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience
Direct experience creating and deploying email or multi-channel campaigns
Experience in email, SMS, push notifications, and in-account messaging strongly preferred
Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools using modern DAG workflows
Expert-level HTML/CSS for email, including fluid/hybrid frameworks and dark mode
Autonomous cross-client QA and troubleshooting via Litmus or EoA
Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
Working knowledge of API events and webhooks
Working knowledge of lifecycle marketing best practices
Ability to work independently with minimal supervision
Solid understanding of JSON data structures and templating languages is a plus
Fintech or similarly highly regulated industry experience is a plus

Benefits

Comp & perks

Competitive salary
401(k) with a 5% company match
Flexible time off
Paid parental leave
Annual wellness allowance
Comprehensive health coverage
Udemy access
Childcare assistance
Pet insurance
Additional savings through Beneplace
Flexible work arrangements
Digital-first tools and collaboration support