Manager, Digital – Demand Gen

ProsperOps

. Own prosperops.com, including roadmap, page architecture, conversion paths, technical health, and publishing .

Posted 9/25/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including SEO, AEO/AIO, and performance analysis, with a strong command of tools like HubSpot and GA4. Proven ability to manage B2B website performance and optimize conversion paths through data-driven decision-making.

Highest-signal resume keywords

SEO StrategyHubSpot ProficiencyGA4 ExpertisePaid Media ManagementB2B Digital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOAIOPerformance MarketingConversion TrackingData AnalysisCloud Infrastructure KnowledgeSQLDigital Campaign ManagementContent Distribution

Soft Skills

Analytical ThinkingCuriosityInformed Judgment

Tools & Technologies

HubSpotGA4Google Tag ManagerGoogle Search ConsoleAhrefsWordPress

Industry Keywords

B2B SaaSDemand GenerationGrowth MarketingFinOpsPerformance Marketing

Tech Stack

Tools & technologies

CloudSQLWordPress

About the role

Key responsibilities & impact

Own prosperops.com, including roadmap, page architecture, conversion paths, technical health, and publishing
Own SEO and AEO/AIO strategy to improve non-brand rankings and visibility in AI answers
Distribute content through paid search, paid social, syndication, email, and organic channels
Analyze channel performance and manage distribution tactics and mix
Build partner digital marketing campaign templates, including email, landing pages, ad creative, and nurture
Own Google Tag Manager, GA4, conversion tracking, and the analytics stack
Maintain accurate attribution data in HubSpot from first click through closed won
Manage brand and non-brand search, comparison and alternatives pages, and third-party profiles
Position the ProsperOps story alongside Flexera across product and FinOps conversations
Orchestrate and extend AI agents for tag verification, site audits, and site fixes
Report to the Head of Marketing

Requirements

What you’ll need

4+ years in demand generation, growth, digital, or performance marketing at a high-growth B2B SaaS company, or at an agency serving them
Hands-on ownership of a B2B website
Substantiated SEO results, including inherited performance, changes made, and results
Paid media experience across search and social with budget accountability
Fluent in HubSpot
Working command of GA4, Google Search Console, Ahrefs or similar, and Google Tag Manager
Ability to analyze performance data and change course based on results
Cloud infrastructure or FinOps knowledge, or the curiosity and speed to acquire it quickly
Use of AI in daily workflow, with informed judgment about its applications
Preferred: WordPress, AEO/AIO or LLM visibility work, partner and channel co-marketing, experimentation tooling, and enough SQL to answer questions from the CRM

Benefits

Comp & perks

Work from home
Competitive compensation
Unlimited PTO
Career growth opportunities
Medical insurance
Dental insurance
401(k)