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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing regional field marketing strategies that align with corporate growth objectives and revenue targets, while effectively collaborating with sales teams and stakeholders to drive business growth in the EMEA region.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing ExecutionAccount-Based MarketingAnalytical SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationIntegrated Marketing ProgramsProgram Budget ManagementCampaign Performance AnalysisROI Measurement
Soft Skills
Exceptional CommunicationPresentation SkillsCollaborationTrust Building
Industry Keywords
Enterprise SoftwareSaaSFintechFinancial Services TechnologyHighly Regulated Industries
About the role
Key responsibilities & impact- Develop and execute the EMEA field marketing plan aligned to corporate growth objectives, revenue targets, and regional business priorities
- Serve as a trusted marketing partner to EMEA sales teams and regional leadership, supporting annual planning, territory planning, account prioritization, and go-to-market execution
- Represent the region within the global marketing organization and align regional market opportunities with global initiatives
- Build and maintain strong working relationships with internal and external stakeholders
- Analyze campaign performance and business impact, reporting on ROI and growth opportunities to marketing and regional sales leadership
- Connect regional sales and marketing teams, fostering trust and dependable collaboration
- Deliver against regional marketing-sourced and marketing-influenced pipeline targets and contribute to revenue growth
- Partner with sales leadership to identify opportunities within strategic accounts and target segments
- Execute end-to-end field marketing activities, including executive roundtables, webinars, and industry events
- Manage the regional program budget, industry membership associations, vendors, and external resources
- Contribute to marketing processes, measurement frameworks, and best practices
- Meet or exceed targets for each regional sales leader
- Represent the corporate brand in the region and align plans with business objectives, new logos, pipeline generation, and revenue targets
Requirements
What you’ll need- B2B marketing experience, preferably within enterprise software, SaaS, fintech, financial services technology, or related industries
- Proven track record of executing regional field marketing, demand generation, or integrated marketing programs with accountability for contributing to pipeline and revenue targets
- Demonstrated success partnering with sales teams and regional leadership to drive business growth
- Experience executing account-based marketing programs for enterprise accounts
- Strong analytical and commercial acumen with experience using data to drive decision-making and optimize marketing investments
- Experience managing program budgets and measuring program ROI
- Exceptional communication, presentation, and stakeholder management skills
- Proven ability to deliver cross-functional initiatives in fast-paced, high-growth environments
- Experience marketing into financial institutions, lenders, or highly regulated industries is strongly preferred
- Experience working in a start-up environment is a plus
- Based in the UK, ideally around the London or Leeds area
- Ability to telecommute and be in the region
Benefits
Comp & perks- Comprehensive health and wellness plans
- Paid time off
- Company holidays
- Flexible and remote-friendly opportunities
- Maternity/paternity leave
