Business Development Representative

PSD

. Research and identify potential customers through outbound calling, email outreach, and social selling .

Posted 10/16/2026full-timeLondon • CanadaJunior💰 CA$60,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and pipeline management, utilizing effective communication and interpersonal skills to engage prospects and support sales initiatives. Proficient in Salesforce and social media tools to enhance outreach and collaboration with sales and marketing teams.

Highest-signal resume keywords

Lead GenerationSalesforce ProficiencyOutbound CallingEmail OutreachSocial Selling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Pipeline ManagementEmail Campaign DevelopmentDiscovery Call SchedulingCustomer Service ExperienceSales Target Achievement

Soft Skills

Excellent Communication SkillsStrong Interpersonal SkillsProblem-Solving SkillsTask PrioritizationStakeholder Communication

Tools & Technologies

SalesforceSocial Media Platforms

Industry Keywords

Business Development RepresentativeSales Development RepresentativeSaaSMarketingCommunications

About the role

Key responsibilities & impact

Research and identify potential customers through outbound calling, email outreach, and social selling
Build call and email campaigns with Account Executives, including territory-relevant talk tracks and email templates
Build and maintain a qualified-lead pipeline supporting monthly and quarterly sales targets
Follow up with contacts from events, workshops, webinars, and roadshows
Serve as the first point of contact for new prospects
Uncover prospect needs, generate interest, and connect leads with the appropriate sales source
Book and schedule introductory discovery calls for Account Managers
Represent the company at sponsorship events and in-market activities
Record lead notes, outreach activities, and follow-up details accurately in Salesforce
Manage outreach, events, and follow-up tasks to support timely sales progression
Collaborate with sales and marketing teams to support pipeline development and smooth handoffs
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline
1-2 years of previous experience in a SaaS Business Development Representative (BDR) or Sales Development Representative (SDR) role is strongly preferred
Prior experience in a customer service environment is an asset
Excellent verbal and written communication skills
Working knowledge of social media platforms and tools
Ability to prioritize tasks with limited in-person supervision
Ability to travel, with use of a personal vehicle required
Ability to communicate effectively with stakeholders at all business levels
Strong interpersonal and problem-solving skills
Alignment with the company’s values

Benefits

Comp & perks

Comprehensive health and wellness benefits package
Remote work flexibility (specific regional options apply)
Flexible hours
Paid Time Off (PTO)
Summer Fridays with shorter work weeks
Fun social events, both virtual and in-person
Charity initiatives
Career Framework with clear, structured paths for growth
Ongoing learning
Accessibility accommodations during recruitment and selection
Human-led decision making with human review of AI-generated recruitment outputs