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PTC

Director, Product Launch – GTM

PTC

. Lead PTC NEXT, the company-wide Spring and Fall product launch program .

Posted 11/11/2026full-timeRemote • United StatesLead💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading B2B enterprise software product launches, including developing go-to-market plans, coordinating cross-functional teams, and defining launch KPIs. Proven ability to influence stakeholders and manage multiple concurrent launches effectively.

Highest-signal resume keywords
B2B Enterprise Software ExperienceProduct Launch ManagementGo-To-Market (GTM) Program ManagementCross-Functional Team LeadershipNew Product Introduction (NPI) Process

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingMarket DefinitionPositioningMessagingSales EnablementCustomer Success ReadinessLaunch KPIsScorecardsStage-Gate ModelBeta Program Design
Soft Skills
Influence Without AuthorityCollaborationCoachingFeedback IntegrationStructured Reviews
Industry Keywords
Product ManagementSales EnablementIndustrial SoftwareManufacturing SoftwareProduct Launch KitsCustomer ReferencesFlagship EventsConcurrent Launch ProgramsGTM PlansLaunch Treatments

Tech Stack

Tools & technologies
Spring

About the role

Key responsibilities & impact
  • Lead PTC NEXT, the company-wide Spring and Fall product launch program
  • Own Season plans, including scope, timeline, budget, milestones and narrative, from kickoff through post-Season review
  • Run the Season operating model across Product, Marketing, Sales, Customer Success, Enablement, Partners and Communications
  • Set ownership, deliverables, owners and deadlines for launch workstreams
  • Deliver launch kits, sales enablement, on-demand content and the flagship PTC NEXT event
  • Guide and align Launch GTM Leads across product launches
  • Partner with Product Management to define markets, personas, buyers, use cases and initial ICPs
  • Integrate positioning, messaging and launch tiering into GTM plans
  • Decide launch categories and recommend launch treatments
  • Help design beta and early-access programs and recruit customer references
  • Run the GTM forum and risk log
  • Own the GTM launch playbook and G0–G8 stage-gate model
  • Collaborate with Field GTM, Product and Customer Success leads to define GTM plans
  • Track GTM and product launch readiness with NPI program managers
  • Coach new Launch GTM Leads
  • Run structured reviews and turn feedback into playbook changes
  • Lead through influence across Product, Marketing, Sales and Customer Success without direct reports

Requirements

What you’ll need
  • 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management
  • 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization
  • Experience coordinating Product Management, Marketing, Sales, Customer Success and Sales Enablement without direct authority
  • Experience running multiple concurrent product launches or a recurring launch program
  • Experience building GTM plans covering market definition, positioning, messaging, pricing input, sales enablement and customer success readiness
  • Experience defining launch KPIs or scorecards and reporting results to senior leadership
  • Stage-gate or New Product Introduction (NPI) process experience preferred
  • Partnership with Product Management and quota-carrying sales teams on GTM plans and launch readiness preferred
  • Background marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software preferred
  • Launches tied to a flagship customer event preferred
  • Beta or early-access program design preferred
  • Must be authorized to work in the United States without requiring current or future sponsorship from PTC

Benefits

Comp & perks
  • Performance-based bonus eligibility
  • Employee share purchase program (ESPP) with discounted PTC stock
  • Potential participation in equity programs
  • Medical, dental and vision insurance
  • Paid time off and sick leave
  • Tuition reimbursement
  • 401(k) contributions and employer match
  • Flexible spending accounts
  • Life insurance
  • Disability coverage
  • Generous commuter subsidy for office-assigned employees