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PULA

Commercial Manager

PULA

. Expand networks, influence, and Pula’s positioning in the region .

Posted 10/23/2026full-timeBeninMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Expand networks, influence, and Pula’s positioning in the region
  • Build relationships to understand client needs, gather market intelligence, and develop a credible opportunity pipeline
  • Communicate value propositions through presentations and proposals
  • Act as Pula’s spokesperson in the region
  • Identify and develop unique selling propositions and differentiators using market and competitor knowledge
  • Define commercial objectives and own regional results
  • Research, prepare, and execute sales plans for new and recurring revenue through partnerships with agro-input companies, the public sector, and development organizations
  • Develop, mature, and qualify opportunities to increase market share and achieve sales targets across insurance, data services, and consulting
  • Generate and qualify leads and prioritize opportunities
  • Progress prospects through the sales process to contracting and implementation
  • Manage and nurture existing client relationships across commodity associations, farmer aggregators, insurers, government, development organizations, and private companies
  • Manage handover of new customers to the operations team
  • Develop and execute regional commercial strategy, secure partnerships, negotiate contracts, and achieve revenue and growth targets
  • Build relationships with governments, development partners, insurers, financial institutions, agribusinesses, and strategic stakeholders
  • Represent Pula in the market, identify opportunities, gather competitive intelligence, communicate value propositions, and strengthen brand presence
  • Support successful program implementation and long-term account growth
  • Set and monitor regional objectives and KPIs, maintain CRM accuracy, analyze market and sales data, forecast opportunities, and report on commercial performance

Requirements

What you’ll need
  • Strong demonstrable sales experience with development agencies, governments and/or financial institutions
  • Demonstrable success working against a sales quota target
  • Experience working with development agencies and/or government officials at all levels and navigating government structures
  • Ability to define problems, collect data, establish facts, and draw valid conclusions
  • Self-directed and able to work independently or within a team structure
  • Highly results-oriented and willing to expand technical and product knowledge through formal education, professional training, and self-study
  • Knowledge of dealing with C-suite executives
  • Excellent communication and presentation skills
  • Integrity and impeccable professionalism
  • Understanding of, or strong interest in, digital public infrastructure for farmers, including farmer registries, digital identity, and data platforms
  • Agriculture sales and/or consulting experience, including seed, fertilizer, agrochemical, or related industries, is a significant advantage
  • Insurance industry experience and knowledge is advantageous
  • Ability to use data and KPIs to make management decisions
  • Comfortable using sales CRM platforms and Google Drive applications such as Google Sheets and Google Docs

Benefits

Comp & perks
  • Competitive pay
  • Performance incentives
  • Employee share option plan (ESOP) with equity upside
  • Career development opportunities
  • Strong mentorship and leadership
  • Opportunities to take on new responsibilities and grow your career