Director of eCommerce – DTC

Pulp & Press Juice Co.🥤

. Build the DTC growth engine for Protein Candy and Pulp & Press .

Posted 11/9/2026full-timeRemote • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC growth strategies, eCommerce management, and revenue optimization, with a strong focus on Shopify and Amazon operations. Proven ability to lead cross-functional teams and drive data-driven decision-making to achieve business objectives.

Highest-signal resume keywords

DTC Growth StrategyShopify ExpertiseAmazon Operations ManagementPaid Media and SEO ExperienceData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECommerce ManagementP&L OwnershipCRO and A/B TestingChannel TestingForecasting Demand

Soft Skills

Team LeadershipCollaborationResourcefulness

Tools & Technologies

ShopifyAmazon FBAKlaviyoMarTech Tools

Industry Keywords

Consumer BrandDTCCPGFood and BeverageSocial Shopping

About the role

Key responsibilities & impact

Build the DTC growth engine for Protein Candy and Pulp & Press
Set and lead DTC strategy and roadmap across eCommerce, marketplaces, social shopping, and new channels
Own channel mix, investment decisions, marketplace business cases, and DTC team growth
Drive acquisition and retention across paid media, SEO, and CRO
Test and scale advertising channels, formats, and audiences
Use DTC to launch products, flavours, and bundles and feed learnings into innovation
Own both Shopify sites end to end, including eCommerce, UX, performance, MarTech, analytics, CRO, and A/B testing
Manage Amazon US and Canada operations, including listings, A+ content, storefronts, ads, reviews, account health, and FBA inbound
Own TikTok Shop setup, listings, affiliate commissions, Shop ads, and GMV
Expand into new marketplaces and protect online brand presence
Own DTC revenue targets, contribution-margin P&L, pricing, promotions, offers, and reporting
Set marketing KPIs, ensure accurate data capture and attribution, and run weekly and monthly reports and dashboards
Manage paid media, marketplace, and site agency partnerships, including scopes, KPIs, fees, check-ins, and business reviews
Recommend which capabilities to bring in-house and which partners to add
Partner with Logistics, Supply Chain, Customer Care, Operations, Social, Design, and Retail
Forecast DTC and FBA demand to prevent stockouts and storage fees
Align creative, pricing, launches, inventory, and service levels across teams

Requirements

What you’ll need

7+ years in eCommerce or DTC growth for a consumer brand
Proven revenue growth and P&L ownership down to contribution margin
Experience managing agencies and holding them to clear scopes, KPIs, and fees
Expert Shopify knowledge, including UX, CRO, A/B testing, and site performance
Hands-on Amazon experience, ideally in both the US and Canada, including listings, A+ content, ads, account health, and FBA
Knowledge of TikTok Shop and social shopping, or willingness to build them
Experience with paid media, SEO, or affiliate programs
Experience testing channels such as TikTok, YouTube, CTV, and retail media
Comfort with attribution, dashboards, and data-driven decision-making
Ability to build business cases for new channels and reject unviable opportunities
Ability to forecast demand with Operations and understand inventory, stockouts, and FBA storage fees
Ability to collaborate across retail, operations, supply chain, creative, and customer care
Ability to lead a growing team
Hands-on, fast, and resourceful approach
Nice to have: background in CPG, food, beverage, snacks, or wellness brands
Nice to have: experience managing pricing and unauthorized resellers
Nice to have: experience launching new products through DTC alongside a retail business
Nice to have: familiarity with Klaviyo and common Shopify MarTech tools
Based in the GTA or Southwestern Ontario is a nice to have

Benefits

Comp & perks

Diversity and inclusion commitment
Recruitment accommodations available upon request