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Senior Lifecycle Marketing Manager
Pulp & Press Juice Co.🥤. Own end-to-end lifecycle marketing across email, SMS, loyalty, and subscription for both brands .
About the role
Key responsibilities & impact- Own end-to-end lifecycle marketing across email, SMS, loyalty, and subscription for both brands
- Execute campaigns including copywriting, segmentation, and deployment
- Build automated welcome, win-back, VIP, abandonment, and subscription flows
- Drive repeat rate, LTV, and retention targets
- Manage Shopify front-end and back-end, apps, subscription platform, loyalty technology, and integrations
- Troubleshoot platform issues and optimize the site for conversion
- Evaluate and implement new tools and own day-to-day platform management
- Own lifecycle analytics and ensure data accuracy across Klaviyo, Shopify, GA4, and TripleWhale
- Report on LTV, retention cohorts, flow performance, and campaign ROI
- Build dashboards and turn data into actionable insights
- Design and execute A/B tests across flows, campaigns, creative, offers, and timing
- Document learnings and build a testing roadmap
- Build internal automations using Zapier and workflows
- Support campaign setup, QA, and troubleshooting
- Create SOPs and serve as the fix-it person
- Partner directly with leadership across both brands to shape lifecycle marketing, inform acquisition strategy, and build scalable systems
Requirements
What you’ll need- 5+ years in lifecycle/retention marketing (DTC or CPG preferred)
- Completed a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience
- Expert in Klaviyo, Shopify, subscription/loyalty platforms
- Experience writing on-brand copy, building flows, analyzing data, and managing integrations
- Comfortable with Shopify backend, Zapier, APIs, webhooks, and GA4
- Experience using automations, including Zapier and workflows, and AI tools such as ChatGPT and Claude
- Strong understanding of open rates, LTV:CAC, retention curves, and cohort performance
- Ability to self-manage project tasks and proactively question issues, methods, quality, quantity, resource management, and timeliness of work
- Ability to convey ideas, thoughts, issues, and information effectively to team members
- Ability to work cohesively with others and build productive relationships
- Nice to have: multi-brand experience; health/wellness/CPG background; SMS compliance expertise; subscription business model experience; design skills with Figma or Canva; basic HTML/CSS
Benefits
Comp & perks- Remote work arrangement
- Full-time employment
- Opportunity to work across two high-growth better-for-you CPG brands
- Opportunity to shape lifecycle marketing and build scalable systems
- Diversity and inclusion commitment
- Recruitment accommodations available upon request