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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing execution across the GCC, with strong capabilities in content creation, social media management, and sales support. Proficient in both English and Arabic, with a focus on adapting marketing strategies to diverse regional audiences.
Highest-signal resume keywords
B2B Marketing ExperienceCopywriting And EditingSocial Media Content CreationCanva ProficiencyEvent Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSales Collateral DevelopmentCase Study WritingEmail MarketingVideo EditingMarket ResearchCampaign ExecutionSocial Media ManagementWebsite Content ManagementSales Enablement Materials
Soft Skills
Proactive MindsetResourcefulnessIndependent WorkMulti-Priority Management
Tools & Technologies
CanvaSocial Media PlatformsEmail Marketing ToolsContent Management Systems
Industry Keywords
GCC MarketsE-CommerceFintechSaaSMartechAdvertising MediaRetail TechnologyLoyalty And Rewards
About the role
Key responsibilities & impact- Drive regional marketing execution for Encore across the GCC
- Support publisher and advertiser growth
- Translate marketing strategy into regional campaigns, content, sales enablement materials, and market activities
- Write and publish regional social content for channels such as LinkedIn
- Create written, visual, photo, and short-form video content
- Draft case studies, articles, customer stories, and partner stories
- Create and update website content
- Adapt Encore messaging for different GCC audiences
- Develop English and Arabic regional materials
- Produce and maintain sales collateral, one-pagers, FAQs, case studies, and campaign support materials
- Adapt decks and collateral for sectors, markets, and audiences
- Create day-to-day visual assets using approved templates and Canva
- Support targeted regional campaigns across publisher and advertiser audiences
- Coordinate content, email, social, and sales assets
- Support market-development teams with outreach and follow-up materials
- Nurture prospects not ready for direct sales conversations
- Research GCC events and opportunities
- Support event planning, logistics, content, and promotion
- Coordinate pre-event and post-event marketing activity
- Prepare meeting and follow-up materials for sales teams
- Attend selected regional events where appropriate
- Collaborate with publisher and advertiser commercial teams
- Participate in pipeline and commercial discussions to identify stories and marketing opportunities
- Coordinate with senior marketing and design resources in Melbourne
Requirements
What you’ll need- 3–6 years of B2B marketing experience
- Excellent written English and Modern Standard Arabic
- Strong copywriting and editing abilities
- Experience creating social media content, articles, case studies, sales collateral, and marketing campaigns
- Hands-on capability with Canva or similar design tools
- Basic video editing skills for short-form content
- Experience supporting sales teams, coordinating events, and executing regional marketing activities
- Familiarity with GCC markets
- Ability to work independently, manage multiple priorities, and deliver consistently
- Proactive, resourceful mindset
- Ability to repurpose partner wins, events, and product demonstrations into engaging content supporting publisher and advertiser growth
- Experience in e-commerce, fintech/payments, loyalty and rewards, SaaS, retail technology, martech, advertising/commerce media, or travel technology is advantageous
- Direct loyalty experience is not essential
Benefits
Comp & perks- Equal-opportunity employer
- Diversity-valuing workplace
- No discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status