Technical Sales Specialist – Running, Training

PUMA Group

. Serve as the face of PUMA Running and Training across the North of England and Scotland .

Posted 11/6/2026full-timeRemote • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong product knowledge and understanding of the running community, with the ability to manage key retail accounts and achieve sales targets through effective collaboration and strategic planning.

Highest-signal resume keywords

Technical Representation ExperienceRetail Account ManagementSales Target AchievementAnalytical SkillsStrong Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retail MathOrder Book ManagementSales AnalysisGTM PlanningExcelPowerPoint

Soft Skills

Strong Communication SkillsAbility to CollaborateSolution-Oriented MindsetHigh EnergyInitiative

Certifications & Qualifications

Full UK Driver’s License

Industry Keywords

Running CommunitySports RetailConsumer EventsSales ForecastingCross-Functional Alignment

About the role

Key responsibilities & impact

Serve as the face of PUMA Running and Training across the North of England and Scotland
Manage key independent retail partner accounts
Provide high-level support to retailers, owners, buyers, and store staff
Deliver staff training and consumer events for national running retailers and specialty running/training doors
Collaborate with Sales and Marketing teams to provide service and achieve sell-through targets
Foster relationships with account owners, managers, and staff
Report weekly on sales successes, challenges, competitors, and the wider marketplace
Plan and deliver seasonal technical sessions on PUMA footwear, apparel, and accessories
Represent PUMA at Run/Train events, including setup, breakdown, consumer interaction, and shoe trials
Achieve monthly and annual sales targets, category targets, and personal KPIs
Build relationships through product presentations, in-season support, marketing, and strategy meetings
Conduct seasonal sell-in and process orders within sales cutoffs
Provide forecasts to support budgets and profitability
Manage accounts through business planning, stock and sales analysis, and proactive order book management
Engage with PUMA functions to ensure cross-functional alignment and customer support

Requirements

What you’ll need

Passionate runner with strong product knowledge and understanding of the running community, sports retail, and competitor landscape
2+ years of experience as a Technical Representative or within running, sports retail, sales, or events
Ability to create long-term strategies with retail partners and responsibility for GTM Plans
Analytical skills and understanding of retail math and order book management
Structured mindset
Understanding of Excel and PowerPoint
Overall business orientation
Strong presentation and communication skills
Ability to excite, influence, and collaborate with customers and internal stakeholders cross-functionally
High energy, solution-oriented, and driven
Ability to take initiative and adapt in a fast-paced environment
Full UK driver’s license is essential
Extensive travel required across the U.K. and Ireland
Able and willing to work weekends and extended hours where necessary

Benefits

Comp & perks

Extensive travel across the defined territory
Equal opportunities regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability