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SEO Manager
Punch List Digital. Own site structure, URLs, technical SEO, and structured data for every client website and the standard for new builds .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in technical SEO, including architecture, migrations, and structured data, while effectively leading a team of SEO specialists to optimize client websites and improve performance metrics. Proficient in utilizing AI-assisted tools and analytics platforms to enhance site visibility and track organic leads.
Highest-signal resume keywords
Technical SEOTeam LeadershipLocal SEOProcess ImprovementHTML, CSS, WordPress
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOLocal SEOSEO StrategyURL MappingRedirect ManagementCrawl ManagementCore Web VitalsStructured DataInternal LinkingAnalytics Tracking
Soft Skills
CoachingClient CommunicationGoal Setting
Tools & Technologies
SEMrushAhrefsScreaming FrogGoogle Search ConsoleGA4Tag ManagerAI Search Tools
Industry Keywords
SEODigital MarketingWebsite OptimizationPerformance MetricsClient Retention
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own site structure, URLs, technical SEO, and structured data for every client website and the standard for new builds
- Set the roadmap for template-level improvements, work with Web Development to test and roll them out across the portfolio, and measure results
- Document processes for onboarding, launches, migrations, monthly content, and reporting
- Template or automate repeatable work with AI-assisted tools while applying human review to everything shipped
- Manage URL mapping, redirects, and post-launch checks for launches and migrations
- Build pages that Google AI Overviews, ChatGPT, Perplexity, and Gemini can read and cite, and measure citation performance
- Wire GA4, Tag Manager, Search Console, and call tracking so calls and form leads tie back to originating pages
- Lead a compact team of SEO specialists, set goals, review work, and coach directly
- Provide clients with monthly performance summaries and participate in client reviews and prospect audits as the SEO expert
- Track organic leads and booked jobs, local pack and top-three ranking share, AI citation share, technical health and Core Web Vitals, launch and migration retention, on-time delivery, and client retention
Requirements
What you’ll need- 5+ years of hands-on SEO, including agency work across many clients at once
- 2+ years leading or managing SEO practitioners
- Deep technical SEO: architecture, migrations, redirects, Core Web Vitals, structured data, internal linking, crawl and index management
- Local SEO for multi-location or service-area businesses, including Google Business Profile, citations, and reviews
- A track record of building processes and rolling out improvements across many sites at once
- Working knowledge of HTML, CSS, and WordPress
- Hands-on with SEMrush or Ahrefs, Screaming Frog, Search Console, GA4, Tag Manager, and testing visibility in AI search
Benefits
Comp & perks- Real authority over the standard and the roadmap, and the room to change them
- A steady stream of new problems: algorithm updates, AI search, new markets, new builds
- Benefits and 401k
- Competitive Salary