Punch List Digital

SEO Marketing

• Own site structure, URLs, technical SEO, and structured data for every client website and the standard for new builds
• Set the roadmap for template-level improvements, work with Web Development to test and roll them out across the portfolio, and measure results
• Document processes for onboarding, launches, migrations, monthly content, and reporting
• Template or automate repeatable work with AI-assisted tools while applying human review to everything shipped
• Manage URL mapping, redirects, and post-launch checks for launches and migrations
• Build pages that Google AI Overviews, ChatGPT, Perplexity, and Gemini can read and cite, and measure citation performance
• Wire GA4, Tag Manager, Search Console, and call tracking so calls and form leads tie back to originating pages
• Lead a compact team of SEO specialists, set goals, review work, and coach directly
• Provide clients with monthly performance summaries and participate in client reviews and prospect audits as the SEO expert
• Track organic leads and booked jobs, local pack and top-three ranking share, AI citation share, technical health and Core Web Vitals, launch and migration retention, on-time delivery, and client retention

Explore SEO Manager at Punch List Digital. Review requirements and application details.

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SEO Manager