Director of B2B Marketing

Purchasing Power

. Own demand generation strategy across digital, paid, email, content, and events .

Posted 9/29/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand generation strategy, integrated marketing, and campaign optimization, with a strong focus on data-driven decision-making and measurable results. Proficient in managing B2B marketing campaigns and collaborating with cross-functional teams to enhance client engagement and retention.

Highest-signal resume keywords

Demand Generation StrategyB2B Marketing CampaignsSalesforce ProficiencyMarketo ProficiencyData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead AcquisitionConversion OptimizationMQL Performance ManagementGo-To-Market StrategyClient Journey MappingSegmentation StrategiesCampaign DevelopmentPerformance MetricsSEO Best PracticesConversion Rate Optimization

Soft Skills

Strong Communication SkillsOrganizational SkillsDetail-OrientedAdaptabilityCuriosity

Tools & Technologies

AI-Enabled ToolsPerformance Dashboards

Industry Keywords

FintechFinancial ServicesBenefitsEmployer-Focused Products

About the role

Key responsibilities & impact

Own demand generation strategy across digital, paid, email, content, and events
Optimize lead acquisition, conversion, and pipeline velocity
Manage and improve MQL performance
Refine go-to-market strategy, messaging, value proposition, and frameworks aligned to ICP and buyer personas
Refine nurture journeys and client journey mapping, and create segmentation strategies
Develop and oversee B2B marketing campaigns that drive measurable results
Define success metrics and establish a clear reporting cadence
Lead end-to-end campaign development from strategy through execution and measurement
Ensure integrated execution across digital, content, paid, and partner channels
Oversee campaign reporting and performance optimization
Oversee website strategy and optimization, including campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
Establish performance dashboards tied to revenue outcomes
Continuously test and optimize campaigns for efficiency and effectiveness
Use AI-enabled tools to streamline content development, summarize insights, and improve workflow efficiency
Partner with Sales, Sales Enablement, Account Management, and client marketing teams to drive business growth, engagement, and retention

Requirements

What you’ll need

8-10+ years of B2B/client marketing experience
Bonus if experience is within fintech, financial services, benefits, or employer-focused products
Proven experience leading demand generation and pipeline growth
Strong understanding of integrated marketing strategy
Data-driven mindset with strong analytical skills
Proficient in Salesforce and Marketo
Strong written and verbal communication skills, and ability to translate strategy into clear plans and messaging
Organized, detail-oriented, and able to manage multiple workstreams at once
Bachelor’s degree in business or a closely related field, or equivalent relevant experience
Curious, adaptable, and open to learning as roles and workflows evolve

Benefits

Comp & perks

Hybrid work model (Onsite/Offsite)
Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
401k Retirement Plan
Paid Time Off
Career Development
Employee Purchase Program