Purchasing Power

Marketing

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Refine go-to-market strategy, messaging, value proposition, and frameworks aligned to ICP and buyer personas
• Refine nurture journeys and client journey mapping, and create segmentation strategies
• Develop and oversee B2B marketing campaigns that drive measurable results
• Define success metrics and establish a clear reporting cadence
• Lead end-to-end campaign development from strategy through execution and measurement
• Ensure integrated execution across digital, content, paid, and partner channels
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, including campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
• Establish performance dashboards tied to revenue outcomes
• Continuously test and optimize campaigns for efficiency and effectiveness
• Use AI-enabled tools to streamline content development, summarize insights, and improve workflow efficiency
• Partner with Sales, Sales Enablement, Account Management, and client marketing teams to drive business growth, engagement, and retention

Director of B2B Marketing

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Refine go-to-market strategy, messaging, value proposition, and frameworks aligned to ICP and buyer personas
• Refine nurture journeys and client journey mapping, and create segmentation strategies
• Develop and oversee B2B marketing campaigns that drive measurable results
• Define success metrics and establish a clear reporting cadence
• Lead end-to-end campaign development from strategy through execution and measurement
• Ensure integrated execution across digital, content, paid, and partner channels
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, including campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
• Establish performance dashboards tied to revenue outcomes
• Test and optimize campaigns for efficiency and effectiveness
• Use AI-enabled tools to streamline content development, summarize insights, and improve workflow efficiency
• Partner with Sales, Sales Enablement, Account Management, and client marketing teams to drive new business, engagement, and retention
• Work closely with the head of marketing to shape marketing strategy and execution

Accounting Manager

• Lead day-to-day close operations and develop the accounting team.
• Manage the full end-to-end monthly, quarterly, and annual close under US GAAP, including the close calendar, journal entry review, account reconciliations, and consolidation.
• Manage, mentor, and develop accounting staff through onboarding, technical training, goal-setting, coaching, feedback, and policy communication.
• Review and approve flux/variance analyses and contribute to Controller slide decks.
• Support preparation of SEC filings, including financial statements, footnotes, and supporting schedules.
• Ensure compliance with Sarbanes-Oxley Section 404 key controls and work with Internal Audit to update controls.
• Lead improvements to financial close, consolidation, reporting, and operational workflows.
• Drive adoption of AI-powered accounting and workflow automation tools and develop a technology roadmap.
• Collect business requirements, translate financial concepts into solution designs, and recommend accounting policy/procedure improvements.
• Partner with FP&A, Treasury, Tax, Operations, and other cross-functional teams.

Director of B2B Marketing

Director of B2B Marketing

Manager, Accounting