Director of B2B Marketing

Purchasing Power

. Own demand generation strategy across digital, paid, email, content, and events .

Posted 9/29/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, integrated marketing execution, and data-driven decision-making. Proficient in managing B2B marketing campaigns, optimizing lead acquisition, and utilizing AI-enabled tools for enhanced workflow efficiency.

Highest-signal resume keywords

Demand Generation StrategyB2B Marketing CampaignsSalesforce ProficiencyMarketo ProficiencyData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead AcquisitionConversion Rate OptimizationCampaign DevelopmentPerformance OptimizationClient Journey MappingSegmentation StrategiesSuccess Metrics DefinitionSEO Best PracticesNurture JourneysIntegrated Marketing Strategy

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizedDetail-OrientedAdaptability

Tools & Technologies

AI-Enabled ToolsPerformance Dashboards

Industry Keywords

B2B MarketingFintechFinancial ServicesClient MarketingBuyer Personas

About the role

Key responsibilities & impact

Own demand generation strategy across digital, paid, email, content, and events
Optimize lead acquisition, conversion, and pipeline velocity
Manage and improve MQL performance
Refine go-to-market strategy, messaging, value proposition, and frameworks aligned to ICP and buyer personas
Refine nurture journeys and client journey mapping, and create segmentation strategies
Develop and oversee B2B marketing campaigns that drive measurable results
Define success metrics and establish a clear reporting cadence
Lead end-to-end campaign development from strategy through execution and measurement
Ensure integrated execution across digital, content, paid, and partner channels
Oversee campaign reporting and performance optimization
Oversee website strategy and optimization, including campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
Establish performance dashboards tied to revenue outcomes
Test and optimize campaigns for efficiency and effectiveness
Use AI-enabled tools to streamline content development, summarize insights, and improve workflow efficiency
Partner with Sales, Sales Enablement, Account Management, and client marketing teams to drive new business, engagement, and retention
Work closely with the head of marketing to shape marketing strategy and execution

Requirements

What you’ll need

8-10+ years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer-focused products)
Proven experience leading demand generation and pipeline growth
Strong understanding of integrated marketing strategy
Data-driven mindset with strong analytical skills
Proficient in Salesforce and Marketo
Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging
Organized, detail-oriented, and able to manage multiple workstreams at once
Bachelor’s degree in business or a closely related field, or equivalent relevant experience
Curiosity, adaptability, and openness to learning as roles and workflows evolve

Benefits

Comp & perks

Hybrid work model (Onsite/Offsite)
Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
401k Retirement Plan
Paid Time Off
Career Development
Employee Purchase Program