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Senior Global Marketing Manager – Managed Service Providers
Pure Storage. Develop and execute the comprehensive global MSP marketing strategy and roadmap .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global MSP marketing strategies, creating demand generation campaigns, and translating technical features into business outcomes. Proficient in utilizing CRM and marketing automation tools to optimize campaign performance and drive partner engagement.
Highest-signal resume keywords
MSP Marketing ExperienceDemand Generation StrategiesCRM and Marketing Automation ToolsPartner Relationship Management (PRM)Exceptional Writing and Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationMarketing StrategyCampaign Performance OptimizationKPI Tracking and ReportingLocalization of Marketing Programs
Soft Skills
Strong Interpersonal SkillsAbility to Thrive in Fast-Paced EnvironmentsExceptional Communication Skills
Tools & Technologies
SalesforceMarketoAppSheet
Industry Keywords
B2B MarketingMSPMSSPHigh-Tech IndustrySoftware Industry
About the role
Key responsibilities & impact- Develop and execute the comprehensive global MSP marketing strategy and roadmap
- Lead MSP-exclusive nurture campaigns, webinars, events, and value-driven programs
- Design, execute, and measure demand generation strategies across the MSP partner lifecycle
- Create and manage through-partner demand generation campaigns that MSPs can white-label
- Build, launch, and maintain an MSP enablement toolkit, including pitch decks, battlecards, data sheets, and messaging frameworks
- Translate complex technical features into business outcomes aligned with MSP business models
- Own the Partner Portal marketing content strategy and keep assets localized, current, and intuitive
- Align marketing initiatives with Channel Sales and MSP Sales pipeline goals
- Localize global programs for NAM, EMEA, and APJ regions
- Track Market Development Funds allocations and optimize partner-spend ROI
- Establish, track, and report KPIs including IQC, MQLs, MIP, partner portal engagement, and program ROI
- Optimize campaign performance using data insights, partner feedback, and regional sales inputs
Requirements
What you’ll need- At least 6+ years of dedicated MSP Marketing experience
- 6+ years of B2B MSP marketing experience within the high-tech or software industry
- Deep understanding of how MSPs or MSSPs operate, package, and price services
- Proven track record of creating centralized marketing programs that scale across multiple global regions
- Exceptional writing and communication skills
- Ability to distill complex technical platforms into a clear value proposition for MSPs
- Hands-on experience with CRM and marketing automation tools such as Salesforce, Marketo, and AppSheet
- Experience with Partner Relationship Management (PRM) platforms
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Ability to thrive in a fast-paced, matrixed tech environment with minimal day-to-day oversight
- Strong interpersonal skills to drive alignment across Product, Sales, and Corporate Marketing teams
Benefits
Comp & perks- Flexible time off
- Wellness resources
- Company-sponsored team events
- Growth and development support
- Employee Resource Groups
- Flexible work arrangements indicated by remote role