Senior Strategic ABM Manager

Pure Storage

. Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic Financial Services accounts .

Posted 9/18/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies tailored for Financial Services, leveraging advanced tools like 6sense and Salesforce to optimize campaign performance and drive engagement. Proven ability to mentor teams and align marketing initiatives with sales objectives to enhance pipeline contribution and ROI.

Highest-signal resume keywords

Account-Based Marketing (ABM)Financial Services Marketing ExpertiseSalesforce CRM Proficiency6sense Platform ProficiencyTableau Analytics Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B Field MarketingCampaign DevelopmentMulti-Touch AttributionPipeline Contribution MeasurementEngagement Strategy Optimization

Soft Skills

Project ManagementCommunication SkillsTeam Mentorship

Tools & Technologies

6senseSalesforceTableauDemandbase

Industry Keywords

Enterprise TechSaaSBuyer PersonasGTM StrategiesC-Level Engagement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic Financial Services accounts
Tailor messaging, content, and engagement strategies to industry-specific challenges
Partner with sales, field marketing, campaigns, and product marketing teams
Align campaigns with account objectives, vertical GTM strategies, and buyer personas
Use 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI
Translate campaign insights into optimizations and business recommendations
Develop executive-level programs with sales leaders for C-level Financial Services buyers
Drive ABM tactics including themed call blitzes, strategic gifting, and multi-channel personalization
Enable sellers with tailored playbooks and outbound messaging
Support junior ABM teammates through mentorship and knowledge sharing
Manage and optimize ABM budgets and track program performance
Measure pipeline contribution, engagement, conversion, stakeholder satisfaction, ROI, and adoption of ABM best practices

Requirements

What you’ll need

10+ years of B2B field marketing experience
At least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments
Proven vertical marketing expertise, ideally in Financial Services
Ability to speak to industry-specific trends, buyer needs, and GTM motions
Advanced proficiency in ABM platforms such as 6sense and Demandbase
Advanced proficiency in Salesforce CRM
Advanced proficiency in analytics tools such as Tableau
Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development
Excellent project management and communication skills
Experience working across sales, marketing, and executive stakeholders
Experience enabling sales teams with tailored messaging and account-based strategies
Team mentorship or leadership experience is a plus

Benefits

Comp & perks

Flexible time off
Wellness resources
Company-sponsored team events
Employee Resource Groups
Growth and development support
Disability accommodations throughout the hiring process