Account Director – Enterprise

PureCars

. Serve as the primary agency contact for 15–20 dealership General Managers .

Posted 10/14/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing communication plans and managing multi-location accounts within the automotive retail sector. Proven ability to build strategic relationships with dealership leadership and ensure compliance with advertising regulations.

Highest-signal resume keywords

Integrated Marketing Communication PlansAutomotive Retail ExperienceClient Services LeadershipMedia Math and Performance ReportingRelationship Building with Senior Business Owners

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising StrategyBudget ManagementPerformance ReportingMarket Research PresentationCo-op Program Knowledge

Soft Skills

Relationship BuildingStrategic PlanningInfluencing DecisionsCommunication Skills

Tools & Technologies

Digital MediaTraditional MediaCreative BriefsMedia Plans

Certifications & Qualifications

Bachelor's Degree in AdvertisingBachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Automotive Advertising LawsDealership OperationsSales and Fixed OpsOEM Advertising ComplianceMulti-Client Book of Business

About the role

Key responsibilities & impact

Serve as the primary agency contact for 15–20 dealership General Managers
Own every agency interaction with each store and maintain a regular cadence of meetings and in-store visits
Understand each store’s sales and fixed ops goals, inventory, market share, competitors, and manufacturer programs
Represent and champion the agency’s overarching strategy
Build relationships with enterprise dealer group regional and corporate marketing leadership
Develop integrated, store-specific annual, quarterly, and monthly advertising and marketing communication plans
Turn GM goals into business needs and cohesive cross-channel recommendations
Partner with Media and Digital teams across broadcast, streaming/CTV, radio, audio, print, OOH, direct mail, search, social, programmatic, video, and vehicle listings
Review and approve media plans, flowcharts, and buy summaries
Brief Creative with strategic creative briefs and provide account-side sign-off on work
Use research, audience data, competitive activity, and manufacturer incentive programs to shape store strategy
Review performance reporting, connect agency activity to business outcomes, and recommend optimizations and budget shifts
Identify growth opportunities including new services, conquest markets, service drive growth, seasonal moments, and model launches
Oversee advertising budgets and pacing, manage co-op submissions and funds, and approve draft invoices
Ensure compliance with automotive advertising laws and manufacturer advertising guidelines
Oversee website content, specials, and inventory merchandising for accuracy and compliance
Coordinate between GMs and Media, Digital, Creative, Insights, Production, and Accounting teams
Communicate account status and risks to agency leadership and contribute to agency processes and growth within the Group 1 relationship

Requirements

What you’ll need

Bachelor's degree in advertising, marketing, communications, business, or a related field
7+ years in advertising agency client services, including 3+ years leading accounts
Automotive retail or dealer group experience, working directly with GMs or dealer principals
Hands-on experience across traditional media, digital media, and creative
Ability to build strategic, integrated plans
Experience managing a multi-location or multi-client book of business
Proven ability to build trusted relationships with senior business owners or operators and influence their decisions
Working command of media math, budgets, and performance reporting
Ability to travel monthly within the assigned region, including occasional overnight travel
Knowledge of manufacturer co-op programs and OEM advertising compliance
Familiarity with dealership operations, including sales, F&I, BDC, and fixed ops
Experience presenting audience and market research to non-marketing audiences

Benefits

Comp & perks

Equal employment opportunities without regard to protected characteristics
Monthly travel within the assigned region, including occasional overnight travel (role-related compensation/perk)