PureCars

Strategist

• Manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns
• Utilize Google Ads, Microsoft Ads, Meta, DV360, Amazon, and PureCars’ technology to drive revenue for automotive clients across the U.S. and Canada
• Collaborate with client-facing Account Managers and clients to meet strategic ad optimization initiatives
• Collaborate across Paid Search with Programmatic and Social Media
• Create and manage paid media campaigns aligned with automotive dealership, OEM, and marketing agency goals
• Identify and implement measurable optimizations toward dealer goals
• Monitor and optimize KPIs including impression share, CTR, CPA, CPC, and pacing
• Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to identify new marketing opportunities
• Analyze paid search performance and pacing reports
• Provide optimization insights and strategies to client-facing teams for sharing with clients

Senior Omnichannel Performance Strategist

• Own day-to-day optimization of paid media campaigns for PureCars' largest enterprise client
• Partner with Dealer Success Managers and dealership stakeholders to optimize and pace paid campaigns across media platforms
• Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI
• Resolve and implement budget recommendations and provide performance feedback
• Serve as an internal resource by surfacing campaign performance insights to Dealer Success and leadership
• Identify trends, patterns, and optimization opportunities across accounts
• Recommend enhancements to campaign strategy
• Troubleshoot and resolve campaign issues promptly
• Tailor recommendations to each dealer's goals, objectives, and performance expectations
• Serve as escalation point for at-risk performance issues, coordinating diagnosis, strategy realignment, and restoration of client confidence
• Report to the Director, Media Strategy
• Collaborate with the broader Media Performance team

Omnichannel Performance Strategist

Digital Marketing

• Lead a 20-person Enterprise support organization with 7–9 direct reports
• Serve as the primary executive point of contact for the client's C-suite
• Build trusted relationships and align team performance targets with client strategic goals
• Translate executive priorities into actionable direction for customer success and performance teams
• Own execution from the boardroom through day-to-day operations
• Monitor portfolio-wide KPI performance and intervene to maintain results above target thresholds
• Liaise between account teams and executive leadership on both sides
• Partner with Google, Meta, Amazon, and other channel teams
• Drive platform adoption and deepen utilization of existing technology
• Champion new feature releases
• Work on-site at the client's headquarters a minimum of 4 days per week

Senior Omnichannel Performance Strategist

Omnichannel Performance Strategist

Senior Account Director – National Enterprise Account, Automotive Digital Marketing