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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in optimizing paid media campaigns, particularly within the automotive and advertising industries, leveraging tools like Google Ads and Meta Ads Manager to drive performance and ROI. Strong communication and troubleshooting skills are essential for presenting insights and resolving campaign issues effectively.
Highest-signal resume keywords
Google Ads CertificationAd Tech Platforms ExperienceGoogle Ads ProficiencyMeta Ads Manager ProficiencyStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance Metrics MonitoringBudget ManagementTroubleshootingData Analysis
Soft Skills
Excellent CommunicationPresentation SkillsCollaboration
Tools & Technologies
Google Analytics (GA4)Ad Tech Platforms
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Automotive IndustrySaaSAdvertising Industry
About the role
Key responsibilities & impact- Own day-to-day optimization of paid media campaigns for PureCars' largest enterprise client
- Partner with Dealer Success Managers and dealership stakeholders to optimize and pace paid campaigns across media platforms
- Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI
- Resolve and implement budget recommendations and provide performance feedback
- Serve as an internal resource by surfacing campaign performance insights to Dealer Success and leadership
- Identify trends, patterns, and optimization opportunities across accounts
- Recommend enhancements to campaign strategy
- Troubleshoot and resolve campaign issues promptly
- Tailor recommendations to each dealer's goals, objectives, and performance expectations
- Serve as escalation point for at-risk performance issues, coordinating diagnosis, strategy realignment, and restoration of client confidence
- Report to the Director, Media Strategy
- Collaborate with the broader Media Performance team
Requirements
What you’ll need- 5+ years of experience with ad tech platforms
- Automotive, SaaS, or advertising industry experience preferred
- Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics (GA4)
- Google Ads certification required or obtained within first 30 days
- Excellent troubleshooting skills
- Strong written and verbal communication skills
- Comfortable presenting performance insight to internal and external stakeholders
- Bachelor's degree in marketing or equivalent work experience
- Ability to manage multiple accounts and priorities simultaneously
- Must be legally authorized to work in the U.S.
- Must answer whether future employment sponsorship will be required
- Previous automotive experience requested in application
Benefits
Comp & perks- Equal employment workplace free from discrimination
- Opportunity to work with AI-driven technology and world-class talent
- Collaboration with leading platforms including Google, Meta, Amazon, Spotify, Disney+, Microsoft, and Oracle