Senior Omnichannel Performance Strategist

PureCars

. Manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns .

Posted 9/29/2026full-timeAtlanta • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search, social, and programmatic marketing campaigns for automotive clients, utilizing analytics tools to drive performance and revenue. Proficient in collaborating with cross-functional teams to achieve strategic advertising goals and optimize key performance indicators.

Highest-signal resume keywords

Google AdsMicrosoft AdsPaid Search ManagementKPI OptimizationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Media ExperienceAd Management SoftwareData AnalysisExcelGoogle SheetsPivot TablesVLOOKUPCampaign ManagementPerformance ReportingOptimization Strategies

Soft Skills

Detail-OrientedCritical ThinkingProject ManagementCollaborationCommunication

Tools & Technologies

KenshooMarinAcquisioFluencyDV360MetaAmazonPureCars Technology

Industry Keywords

Automotive MarketingPaid SearchSocial MediaProgrammatic MarketingClient Management

About the role

Key responsibilities & impact

Manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns
Utilize Google Ads, Microsoft Ads, Meta, DV360, Amazon, and PureCars’ technology to drive revenue for automotive clients across the U.S. and Canada
Collaborate with client-facing Account Managers and clients to meet strategic ad optimization initiatives
Collaborate across Paid Search with Programmatic and Social Media
Create and manage paid media campaigns aligned with automotive dealership, OEM, and marketing agency goals
Identify and implement measurable optimizations toward dealer goals
Monitor and optimize KPIs including impression share, CTR, CPA, CPC, and pacing
Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to identify new marketing opportunities
Analyze paid search performance and pacing reports
Provide optimization insights and strategies to client-facing teams for sharing with clients

Requirements

What you’ll need

Minimum 2 years of experience in digital media, preferably with a paid search focus
Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred
Analytical and critical thinking skills
Ability to use analytics tools and internal data to present performance findings to internal teams
Detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets
Pivot tables and VLOOKUPs are a major plus
Ability to manage multiple simultaneous projects and prioritize in the best interest of clients and OEMs
Must be legally authorized to work in the U.S.
Must not require employment sponsorship now or in the future

Benefits

Comp & perks

Health, dental, and vision benefits
401(k)
Paid parental leave
Open PTO policy
Internal growth opportunities
Direct access to executive leadership through recurring town halls, direct conversation, and mentorship