Senior Paid Social Specialist

Purple Cow Recruiting

. Execute and manage paid social campaigns across Meta and TikTok .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $43 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social campaigns across Meta and TikTok, with a strong focus on campaign trafficking, optimization, and performance analysis. Capable of collaborating effectively with cross-functional teams to drive brand and performance objectives.

Highest-signal resume keywords

Paid Social Campaign ManagementCampaign TraffickingBudget Pacing and OptimizationAnalytical SkillsCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupCreative ManagementAudience ManagementPerformance ReportingData AnalysisOptimization RecommendationsQA ProcessesCreative TraffickingTesting IdeasSocial Campaign Performance

Soft Skills

Attention to DetailAbility to Manage Multiple PrioritiesProactive Problem Solving

Tools & Technologies

Social Reporting ToolsMeasurement Tools

Industry Keywords

MetaTikTokMarketing FunnelBrand ObjectivesPerformance Objectives

About the role

Key responsibilities & impact

Execute and manage paid social campaigns across Meta and TikTok
Support campaigns across different stages of the marketing funnel and both Brand and Performance objectives
Manage campaign setup, trafficking, QA, ongoing maintenance and campaign updates
Monitor and optimize budget pacing, frequency, creative fatigue, bids, budgets, audiences and overall campaign health
Proactively identify campaign performance issues and optimization opportunities
Analyze campaign performance and translate results into actionable insights, testing ideas and optimization recommendations
Manage creative trafficking and rotation throughout the campaign lifecycle
Partner with paid social leadership and cross-functional teams on campaign planning and seasonal execution
Support reporting validation and measurement processes
Collaborate with media, creative, analytics and data teams
November-December: Pre-season campaign builds, trafficking, creative planning, test setup and launch readiness
January-April: Daily campaign management, QA, creative trafficking and rotation, optimization, monitoring and performance reporting
Success measures include accurate and timely campaign execution, consistent campaign monitoring and creative rotation, proactive campaign optimization, and contribution toward year-over-year improvement in Brand and Performance outcomes

Requirements

What you’ll need

Significant hands-on experience managing paid social campaigns across different parts of the funnel, particularly Meta and TikTok
Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing and optimization
Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
Experience collaborating with media, creative, analytics and data teams
Familiarity with social reporting and measurement tools
Must be based in the Central or Eastern Time Zone
Must be able to work 40 hours per week throughout the November-April contract period

Benefits

Comp & perks

100% remote work
Partial-year contract opportunity
No relocation assistance
No visa sponsorship