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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in SaaS sales with a focus on marketing technology, including email and SMS marketing, CRM, and marketing automation. Proven ability to build relationships, manage pipelines, and exceed sales quotas while effectively communicating with senior marketing leaders.
Highest-signal resume keywords
SaaS Sales ExperienceMarketing Technology SalesPipeline ManagementQuota AchievementConsultative Sales Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSMS MarketingCRMCustomer Data PlatformsLoyalty ProgramsMarketing AutomationUsage-Based PricingCustomer Lifetime ValueSales ForecastingAccount Growth
Soft Skills
Clear CommunicationRelationship BuildingCollaborationCuriosity About AICommercial Drive
Tools & Technologies
CRM SystemsAI PlatformsMarketing Automation Tools
Industry Keywords
Consumer-Facing SectorsHospitalityRetailLeisureVenues
About the role
Key responsibilities & impact- Own a senior new business quota globally, selling to CMOs, marketing directors, and CRM and customer experience leaders
- Build and close an individual pipeline from first conversation through contract
- Run consultative sales cycles focused on acquisition, retention and customer lifetime value
- Build relationships across marketing, CRM, digital and commercial teams within accounts
- Land and expand by growing usage and adding teams and use cases after the first sale
- Position paid media alongside owned channels where appropriate
- Introduce Purple’s AI platform for building apps, workflows and agents to marketing and commercial leaders
- Provide market insight to Product and Marketing to help shape the platform, pricing and positioning
- Maintain an accurate pipeline and forecast in the CRM
- Represent Purple at marketing industry events and customer and partner meetings
Requirements
What you’ll need- 8 or more years in SaaS sales
- At least 4 years selling marketing technology to marketing teams
- Experience with email and SMS marketing, CRM, customer data platforms, loyalty, marketing automation or similar
- Ability to speak the language of marketing, including audiences, campaigns, retention, customer lifetime value and return on marketing spend
- Proven record of finding, building and closing own opportunities
- Track record of meeting or exceeding quota
- Experience selling usage-based pricing and growing accounts after the first sale
- Experience in hospitality, retail, leisure, venues or other consumer-facing sectors is advantageous
- Curiosity about AI and how it is changing marketing
- Comfort selling a new product that is still developing
- Commercially driven and autonomous, with discipline to maintain a clean pipeline and accurate forecast
- Clear, courteous communication and ability to build credibility with senior marketing leaders
- Collaborative approach across Sales, Product and Marketing
Benefits
Comp & perks- On-target earnings of 100% of base salary with accelerators for over-achievement
- Remote and hybrid working: three days per week based in the offices and the rest working from home
- Flexible working
- Learning and development opportunities
- 25 days holiday plus bank holidays
- Option to buy extra holiday days
- 4 volunteering days each year
- Life insurance at 2 x salary
- Employee Assistance Programme with 24/7 helpline
- Company pension with 4% employer contribution
- Private Healthcare after 12 months’ service
- Long Term Incentive Plan after 12 months’ service
