Marketing Analytics Manager

Purple

. Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.

Posted 11/4/2026full-timeRemote • Utah • United StatesMid-LevelSenior💰 $77,400 - $91,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing measurement, data analytics, and reporting standards, with a strong focus on improving ROI through data-driven recommendations. Proficient in managing teams and collaborating across departments to enhance campaign performance and content personalization.

Highest-signal resume keywords

Advanced Proficiency In SQLData Visualization And Reporting ToolsDigital Marketing MeasurementExperience With GA4Experience With Snowflake

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing MeasurementAttributionKPI DevelopmentA/B TestingCustomer Journey AnalysisData Quality StandardsUser SegmentationBudget ManagementContent Personalization ProgramStatistical Analysis

Soft Skills

Excellent Communication SkillsRelationship BuildingMentoring

Tools & Technologies

Microsoft ExcelLookerSnowflake

Industry Keywords

EcommerceRetail MarketingDirect-To-Consumer MarketingDigital Analytics

Tech Stack

Tools & technologies

SnowflakeSQL

About the role

Key responsibilities & impact

Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
5+ years of experience in marketing or digital analytics.
2+ years of experience managing or mentoring analysts.
Advanced proficiency in SQL and Microsoft Excel.
Strong experience with data visualization and reporting tools.
Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
Experience designing and analyzing A/B and multivariate tests.
Excellent communication skills, with the ability to present clear recommendations to senior leadership.
Master’s degree in a business or quantitative field.
Experience with Snowflake.
Experience with Looker.
Experience in ecommerce, direct-to-consumer, or retail marketing.
Experience building or scaling a content personalization program.

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits
401(k) Match
Flexible Vacation Plan
Childbirth & Parental Leave
Sick & Wellness Time
Holiday Pay
Sabbatical
Employee Discount
Give Back Day
Complimentary Mattress