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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in advertising and sponsorship sales, with a proven ability to build and grow significant revenue through strategic partnerships and campaign planning. Strong knowledge of audience targeting and digital advertising platforms enhances the capability to deliver measurable results.
Highest-signal resume keywords
Advertising SalesSponsorship Revenue GrowthCampaign PlanningAudience TargetingRelationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue ForecastingSponsorship Package DevelopmentPerformance ReportingMulti-Year Deal NegotiationPaid Social AdvertisingSearch AdvertisingData-Led AdvertisingCost Per Customer AnalysisReturn On Ad Spend CalculationAudience Strategy
Soft Skills
Clear CommunicationRelationship BuildingCuriosityAutonomyDiscipline
Tools & Technologies
CRM SoftwareMetaInstagramTikTokGoogle
Industry Keywords
Media OwnerMedia AgencyAd-Tech PlatformConsumer-Facing BrandsHospitalityRetailLeisureMarketingSponsorshipPartnerships
About the role
Key responsibilities & impact- Own a senior quota for advertising and sponsorship revenue worldwide, initially in the UK
- Find and win new advertisers, sponsors and brand partners, particularly consumer-facing brands
- Build and sell sponsorship and partnership packages offering meaningful reach and measurable results
- Lead campaign planning with advertisers, including audience strategy, channel mix, budget and measurement
- Grow revenue with existing advertisers and sponsors through performance reporting and renewals
- Move clients from one-off campaigns to always-on activity and multi-year partnerships
- Shape the media proposition, packaging and rate card with Product and Marketing
- Maintain an accurate pipeline and forecast in the CRM
- Represent Purple at marketing, media and sponsorship industry events
- Work closely with Product and Marketing to help grow the new media business
Requirements
What you’ll need- 8 or more years in advertising, media or sponsorship sales
- Experience at a media owner, media agency, ad-tech platform, sports or entertainment rights holder, or similar
- Proven record of winning and growing significant advertising or sponsorship revenue against a target, including multi-year deals
- Strong relationships with brand marketing teams and ideally media agencies
- Hands-on knowledge of paid social and search, including Meta, Instagram, TikTok and Google
- Knowledge of audience targeting, retargeting and lookalike campaigns
- Ability to build sponsorship and partnership packages
- Ability to explain reach, cost per customer won and return on ad spend
- Experience selling to hospitality, retail, leisure or other consumer-facing brands is advantageous
- Curiosity about AI and data-led advertising
- Comfort shaping a developing proposition
- Commercially driven and autonomous, with discipline to maintain a clean pipeline and accurate forecast
- Clear, courteous communication skills and presence to build trust with senior marketing and commercial leaders
Benefits
Comp & perks- On-target earnings of 100% of base salary with accelerators for over-achievement
- Remote and hybrid working: three days per week based in the offices and the rest working from home
- Flexible working
- Learning and development opportunities
- 25 days holiday plus bank holidays
- Option to buy extra holiday days
- 4 volunteering days each year
- Life insurance at 2 x salary
- Employee Assistance Programme with 24/7 helpline
- Company pension with 4% employer contribution
- Private Healthcare after 12 months’ service
- Long Term Incentive Plan after 12 months’ service