Project Manager, Brand Management

Purple

. Build and run workbacks for brand campaigns, product launches and brand moments from brief through creative development, approvals and launch .

Posted 11/4/2026full-timeDraper • Utah • United StatesMid-LevelSenior💰 $72,300 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated marketing campaigns and product launches, ensuring alignment across multiple stakeholders and maintaining project accuracy through effective use of project management tools. Proficient in tracking deliverables, managing approvals, and leveraging analytics for campaign performance.

Highest-signal resume keywords

Marketing Project ManagementIntegrated Campaign ManagementWrike ProficiencyExcel ProficiencyBachelor's Degree in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project ManagementCampaign ManagementWorkback CreationStakeholder CoordinationData Tracking

Soft Skills

CommunicationCollaborationProblem-Solving

Tools & Technologies

WrikeAsanaMondayJiraGoogle SheetsPowerPoint

Industry Keywords

Brand ManagementDTC MarketingEcommerceCreative ReviewVendor Management

About the role

Key responsibilities & impact

Build and run workbacks for brand campaigns, product launches and brand moments from brief through creative development, approvals and launch
Roll workbacks up to the master marketing calendar
Run integrated marketing briefing sessions, distribute briefs and pitch-back templates, collect channel pitch-backs, track gaps and move them to approval
Prepare launch-readiness reviews, consolidate function plans, track open items and dependencies, and confirm channel readiness before go-live
Run brand-team working sessions and status updates
Maintain action, decision and risk logs; chase owners and escalate decisions to the Director or Brand leadership
Keep brand projects accurate in the project-management platform and route briefs, reviews and approvals through the Marketing Operations intake process
Manage routing for brand, legal and claims review
Partner with Creative to organize brand guidelines and approved-asset libraries
Track agency and vendor deliverables, timelines and scopes of work; submit purchase orders and invoices with Finance
Gather inputs for brand health and campaign performance reviews with Analytics
Capture post-launch learnings and turn repeatable launches into reusable templates

Requirements

What you’ll need

3–5 years in marketing project management, brand or marketing coordination, or agency account or project management, ideally in a consumer brand, DTC or fast-paced ecommerce environment
Hands-on experience managing integrated campaigns or product launches with many stakeholders, from brief to launch
Experience building and maintaining workbacks across teams with very different lead times (creative production, media, retail and wholesale)
Day-to-day fluency in Wrike (or Asana, Monday, Jira): building projects, managing tasks and keeping status accurate
Experience routing creative through review and approval, including brand and legal review
Experience tracking agency or vendor deliverables, scopes of work, purchase orders and invoices
Strong skills in Excel or Google Sheets and PowerPoint for trackers, calendars and status decks
Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent work experience

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits
401(k) Match
Flexible Vacation Plan
Childbirth & Parental Leave
Sick & Wellness Time
Holiday Pay
Sabbatical
Employee Discount
Give Back Day
Complimentary Mattress