Senior Manager, AI Search Visibility, AEO/SEO

Purple

. Own Purple's AI visibility KPIs, including mention share, citation share, share of voice, sentiment, and average position .

Posted 10/13/2026full-timeRemote • Utah • United StatesSenior💰 $119,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO and AEO strategies, with a strong focus on improving AI visibility and citation management. Proficient in structured data implementation and analytics, ensuring optimal performance across digital platforms.

Highest-signal resume keywords

SEO ExpertiseAEO/GEO ExperienceJSON-LD Schema MarkupAnalytics Skills in GA4AI Visibility Platforms

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEOAEOJSON-LDAnalyticsSQLSchema MarkupEcommerceDigital PRCommunity ManagementAI Shopping Optimization

Soft Skills

Clear CommunicationInfluencing Without AuthorityPresentation Skills

Tools & Technologies

Google Search ConsoleSEO ClarityAhrefsGoogle Merchant CenterSnowflake

Industry Keywords

EcommerceDTCAI VisibilityCitation BuildingHealth Content

Tech Stack

Tools & technologies

JavaScriptSQL

About the role

Key responsibilities & impact

Own Purple's AI visibility KPIs, including mention share, citation share, share of voice, sentiment, and average position
Map conversational shopper questions to pages and sources that should answer them
Maintain a quarterly AEO Opportunity Matrix
Monitor and correct inaccuracies in how AI engines describe Purple products, warranty, and GelFlex® Grid technology
Own and audit structured data across Purple.com, including Product, Offer, Review, FAQ, Organization, and LocalBusiness schema in JSON-LD
Govern AI crawler access through robots.txt and related controls
Maintain Purple's entity footprint across its website, Google's Knowledge Graph, Merchant Center, and third-party sources
Partner with IT on indexing, rendering, canonicals, faceted navigation, site speed, and platform modernization requirements
Optimize product feeds for AI shopping results and agentic commerce
Run the Citation Gap Program and close citation gaps through PR and affiliate partners
Direct Reddit strategy, including AMA series and community moderation
Partner with PR and Brand on reviews, expert endorsements, and E-E-A-T signals
Set answer-first content standards and oversee content briefs, approvals, and published work
Build topic clusters around pain and pressure relief, cooling, sleep position, and model differentiation
Partner with Legal and SMEs on substantiated health and sleep content
Ensure new products and landing pages launch with schema, FAQs, and internal linking
Grow top-three rankings for high-intent terms and own organic and AI-referred revenue
Align with Site Merchandising and Demand Gen on launches and landing page governance
Track AI commerce developments and recommend investment opportunities
Support local SEO and new showroom openings
Support Amazon SEO and product information accuracy

Requirements

What you’ll need

5+ years in SEO, with significant Ecommerce or DTC experience
1 to 2+ years of hands-on AEO/GEO work, with examples of measurably improving a brand's visibility, citations, or share of voice in AI answers
Hands-on experience writing, testing, and auditing nested schema.org markup in JSON-LD for product catalogs
Working knowledge of crawler access, JavaScript-heavy page rendering, retrieval, and third-party sources cited by LLMs
Experience with AI visibility platforms such as SEO Clarity ArcAI, Peec, Profound, Ahrefs Brand Radar, or similar, and enterprise rank tracking
Strong analytics skills in GA4 and Google Search Console
Experience managing agencies with clear briefs, KPIs, and QA, including AI-assisted content production at scale
Ability to influence IT, Creative, PR, and paid media teams without direct authority
Clear, concise communication and ability to present to executives and the board
Reddit and community strategy or community/social agency management is an advantage
Affiliate, PR, or digital PR experience tied to citation building is an advantage
Experience with Google Merchant Center, product feed tools, and AI shopping or agentic commerce is an advantage
SQL, Snowflake, or experience using LLM APIs and scripts to monitor AI answers at scale is an advantage
Experience with health or wellness content and claim substantiation is an advantage

Benefits

Comp & perks

Medical, Dental, Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products
Annual employee appreciation events