Senior Manager, Marketing Operations

Purple

. Translate approved marketing strategy into coordinated plans across brand, creative, digital, retail, and wholesale .

Posted 10/12/2026full-timeDraper • Utah • United StatesSenior💰 $114,800 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing complex marketing operations and cross-functional coordination, with a strong focus on campaign planning, resource management, and performance optimization. Proficient in utilizing project management tools to streamline processes and enhance team collaboration.

Highest-signal resume keywords

Marketing Operations ManagementCross-Functional CoordinationCampaign Workback DevelopmentProject Management Tool ProficiencyVendor Onboarding Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program ManagementCampaign PlanningResource PlanningPerformance ReportingChange Management Processes

Soft Skills

CommunicationProblem-SolvingCollaborationAdaptability

Tools & Technologies

WrikeAsanaMondayJira

Industry Keywords

Consumer BrandDTCE-CommerceMarketing Strategy

About the role

Key responsibilities & impact

Translate approved marketing strategy into coordinated plans across brand, creative, digital, retail, and wholesale
Maintain visibility into workload and resource constraints; recommend sequencing and tradeoffs
Own the master marketing calendar and campaign workbacks
Incorporate channel lead times, creative development, production, approvals, and launch-readiness checks
Lead planning and status reviews
Maintain decision and risk logs and drive follow-through with accountable owners
Escalate issues requiring leadership decisions
Establish intake, briefing, approval, and change-management processes in the project-management platform
Support workflow adoption and continuous improvement
Partner with Analytics and channel owners on reporting requirements and performance updates
Schedule reviews that turn findings into optimization actions
Coordinate vendor onboarding, contract review, purchase orders, and invoices with Finance, Legal, and marketing owners
Track commitments and deliverables
Build reusable launch playbooks, operational documentation, and asset-governance standards
Partner with Brand and Creative on approved content and library organization
Report to the VP of Brand Management and collaborate with brand, creative, demand gen, sales channels, Analytics, Finance, and Legal

Requirements

What you’ll need

5-7 years in marketing operations, marketing program management, or a senior cross-functional coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment
Demonstrated ability to run complex, cross-functional marketing programs with multiple stakeholders and competing priorities
Hands-on experience building campaign workbacks and owning a master marketing calendar across channels with very different lead times
Experience designing intake, briefing, approval, and change-management processes in Wrike (or Asana, Monday, Jira) that teams adopted and kept using
Working knowledge of capacity and resource planning
Comfort working in marketing dashboards and performance reporting
Experience coordinating vendor onboarding, contracts, purchase orders, and invoices alongside Finance and Legal
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience
Ability to work in a fast-moving, high-change environment
Physical ability to remain stationary, stand or sit for prolonged periods, and move objects up to 15 pounds
Ability to communicate with others, perform repetitive wrist/hand/finger motions, and assess work accuracy and thoroughness

Benefits

Comp & perks

Medical, Dental, Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products
Annual employee appreciation events