Senior Manager, Marketing Operations

Purple

. Translate approved marketing strategy into coordinated plans with clear deliverables, owners, milestones, and dependencies across brand, creative, digital, retail, and wholesale .

Posted 9/15/2026full-timeLehi • Utah • United StatesSenior💰 $114,800 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations and program management, with a strong focus on cross-functional coordination, campaign planning, and performance optimization. Proficient in managing complex marketing calendars and processes while collaborating effectively with diverse teams.

Highest-signal resume keywords

Marketing OperationsCross-Functional CoordinationCampaign WorkbacksWrikePerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program ManagementIntake ProcessesChange ManagementResource PlanningVendor OnboardingContract ReviewPurchase OrdersInvoicingMaster Marketing CalendarPerformance Optimization

Soft Skills

Clear CommunicationStakeholder ManagementProblem SolvingAdaptabilityCollaboration

Tools & Technologies

WrikeAsanaMondayJiraMarketing Dashboards

Industry Keywords

Consumer BrandDTCE-CommerceMarketing StrategyCreative Development

About the role

Key responsibilities & impact

Translate approved marketing strategy into coordinated plans with clear deliverables, owners, milestones, and dependencies across brand, creative, digital, retail, and wholesale
Maintain visibility into workload and resource constraints; recommend sequencing and tradeoffs and surface the impact of new requests or changes
Own the master marketing calendar and campaign workbacks, incorporating channel lead times, creative development, production, approvals, and launch-readiness checks
Lead planning and status reviews, maintain decision and risk logs, drive follow-through, and escalate issues requiring leadership decisions
Establish intake, briefing, approval, and change-management processes in the team's project-management platform; support adoption and continuous improvement
Partner with Analytics and channel owners to establish reporting requirements, consolidate performance updates, and schedule reviews that translate findings into optimization actions
Coordinate vendor onboarding, contract review, purchase orders, and invoices; track commitments and deliverables with Finance, Legal, and marketing owners
Build reusable launch playbooks, operational documentation, and asset-governance standards
Report to the VP of Brand Management and collaborate with brand, creative, demand generation, sales channels, Analytics, Finance, and Legal leadership

Requirements

What you’ll need

5-7 years in marketing operations, marketing program management, or a senior cross-functional coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment
Demonstrated ability to run complex, cross-functional marketing programs with multiple stakeholders and competing priorities
Hands-on experience building campaign workbacks and owning a master marketing calendar across channels with very different lead times
Experience designing intake, briefing, approval, and change-management processes in Wrike (or Asana, Monday, Jira) that teams adopted and kept using
Working knowledge of capacity and resource planning
Comfort working in marketing dashboards and performance reporting
Experience coordinating vendor onboarding, contracts, purchase orders, and invoices alongside Finance and Legal
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience
Ability to work in a fast-moving, high-change environment
Ability to communicate clearly and coordinate across brand, creative, digital, retail, wholesale, Analytics, Finance, and Legal teams
Physical ability to remain stationary, often standing or sitting for prolonged periods
Ability to adjust or move objects up to 15 pounds in all directions

Benefits

Comp & perks

Medical, Dental, Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products
Annual employee appreciation events