Vice President, Brand Management

Purple

. Own the system that translates Purple’s brand and marketing strategy into integrated, funded, sequenced and measurable plans .

Posted 10/26/2026full-timeDraper • Utah • United StatesLead💰 $157,300 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic brand management and marketing planning, with a strong ability to establish brand foundations and manage go-to-market processes. Proven experience in measurement and operations to evaluate brand performance while collaborating effectively with cross-functional leaders.

Highest-signal resume keywords

Strategic Brand ManagementMarketing Planning ExpertiseGo-To-Market Process ManagementMeasurement And OperationsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningAuthoring BriefsPlan Of Record OwnershipPerformance EvaluationStrategic Planning

Soft Skills

Systems-Oriented ApproachRigor And Structure

Industry Keywords

Brand Management FunctionPublicly Traded CompanyStartup EngineCreative CollaborationIntegrated Marketing Strategy

About the role

Key responsibilities & impact

Own the system that translates Purple’s brand and marketing strategy into integrated, funded, sequenced and measurable plans
Steward Purple’s brand positioning and strategic intent
Establish and scale the Brand Management function, team, briefs and planning processes
Set the brand foundation and positioning
Author briefs and own the plan of record
Own and run the go-to-market process
Lead measurement and operations to determine what is working
Challenge work before it reaches the CMO while Creative owns craft
Partner with CMO, Creative, Media, Product, Insights, Finance and eCommerce, Retail and Wholesale channel leaders
Bring rigor, structure and a clear point of view to Purple’s brand

Requirements

What you’ll need

Strategic brand management and marketing planning expertise
Ability to set brand foundation and positioning
Experience authoring briefs and owning a plan of record
Experience managing go-to-market processes
Ability to run measurement and operations to evaluate performance
Ability to partner with CMO, Creative, Media, Product, Insights, Finance, eCommerce, Retail and Wholesale leaders
Strategic and systems-oriented approach rather than creative execution
Ability to work in a fast-moving, publicly traded company with a startup engine

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits
401(k) Match
Flexible Vacation Plan
Childbirth & Parental Leave
Sick & Wellness Time
Holiday Pay
Sabbatical
Employee Discount
Give Back Day
Complimentary Mattress