Revenue Lifecycle Marketing Manager

Push Operations

. Architect and scale Push’s and KayaPush’s lifecycle growth engine across prospect nurture, customer upsell expansion, and referral generation .

Posted 10/30/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$95,000 - CA$115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lifecycle marketing, leveraging HubSpot for workflow automation, segmentation, and reporting to drive customer engagement and revenue growth. Proven ability to collaborate across teams to optimize funnel performance and implement effective nurture programs.

Highest-signal resume keywords

B2B Lifecycle MarketingHubSpot ProficiencyEmail Marketing StrategyData-Driven Decision MakingCustomer Referral Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingDemand GenerationSegmentationPersonalizationAutomationBehavioral Data AnalysisRevenue TrackingWorkflow BuildingReporting

Soft Skills

Clear WritingAdaptabilityCollaboration

Tools & Technologies

HubSpotAI ToolsEmail Platforms

Industry Keywords

SaaSCustomer SuccessSalesReferral ProgramsPipeline Acceleration

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Architect and scale Push’s and KayaPush’s lifecycle growth engine across prospect nurture, customer upsell expansion, and referral generation
Accelerate pipeline velocity, increase customer-driven revenue, and operationalize lifecycle programs
Use data, experimentation, automation, and AI to understand audiences and improve engagement at scale
Collaborate with Marketing, Sales, and Customer Success to identify funnel opportunities and create measurable revenue impact
Own nurture and funnel acceleration from first marketing touch through SQL handoff
Build and run segmented nurture programs in HubSpot for Push and KayaPush
Re-engage cold, stalled, and closed-lost pipeline with targeted programs
Support and train the team on event and webinar nurtures
Design acceleration tracks from first touch to booked demo
Own email deliverability, list health, and lifecycle reporting
Improve segmentation, personalization, testing, and lifecycle performance using AI, automation, and behavioral data
Build upsell and cross-sell programs by customer segment with Sales
Turn customer wins into stories and proof points with Customer Success
Grow Push and KayaPush customer referral programs
Partner with Customer Success, Sales, and Onboarding to identify, activate, and track referral sources
Own referral intake, routing, tracking, and follow-up in HubSpot
Own referral budget and forecast
Launch always-on nurtures, establish email best practices, revamp referral programs, launch upsell programs, and roll out AI agents

Requirements

What you’ll need

4 to 6 years in B2B lifecycle, email, customer, or demand generation marketing, ideally at a SaaS company
Hands-on HubSpot skills, including building workflows, lists, lifecycle stages, and reports
Track record of tying programs to pipeline and revenue, not just open and click rates
Comfortable working daily with Sales and Customer Success
Clear, concise writing
Comfortable in a fast-moving environment where priorities shift and adapting without friction
Nice to have: experience in restaurants, hospitality, retail, or cannabis
Nice to have: experience running a referral program

Benefits

Comp & perks

Remote-first work with the option to work remotely or from the Downtown Vancouver office
Supportive environment fostering passion for work
Professional and personal growth support
Equal opportunity workplace
Accommodations available upon request for candidates with disabilities