Director of Revenue Marketing

QAD

. Drive regional pipeline growth and own field marketing’s contribution to new-customer pipeline targets .

Posted 11/11/2026full-timeRemote • Illinois • United StatesLead💰 $141,260 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving regional pipeline growth through integrated marketing strategies, leveraging data-driven insights to optimize performance and achieve sales objectives. Proven ability to lead and develop high-performing marketing teams while managing budgets and resources effectively.

Highest-signal resume keywords

B2B Marketing ExperienceField MarketingSalesforce ProficiencyTeam LeadershipDemand Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GrowthMarketing Metrics AnalysisAccount-Based MarketingCampaign TrackingLead Routing ProcessesEvent CoordinationBudget ManagementPerformance MeasurementSales Objectives TranslationEngagement Strategy Development

Soft Skills

Exceptional CommunicationPresentation SkillsCoaching and DevelopmentCollaborationStrategic Thinking

Tools & Technologies

SalesforceMarketoAnalytics ToolsDigital Marketing PlatformsEmail Marketing

Industry Keywords

Demand GenerationRevenue MarketingManufacturing BackgroundField Marketing ProgramsMarketing Operations

About the role

Key responsibilities & impact

Drive regional pipeline growth and own field marketing’s contribution to new-customer pipeline targets
Translate regional sales objectives into integrated marketing plans aligned with target markets, territories, ideal customer profiles, and named accounts
Lead regional programs including tradeshows, industry events, executive dinners, webinars, and targeted account campaigns
Develop coordinated engagement strategies before, during, and after events to generate qualified meetings and sales opportunities
Partner with Digital Marketing to extend field-program reach through paid media, website, content, email, and account-based marketing
Own the field marketing budget and allocate resources based on pipeline potential, regional priorities, and program performance
Measure pipeline sourced and influenced, account engagement, conversion rates, cost per opportunity, and return on investment
Establish reporting and performance reviews for marketing pipeline contribution
Partner with regional sales leaders on pipeline targets, territory priorities, account lists, and program strategies
Establish processes for lead routing, sales follow-up, meeting conversion, and opportunity progression
Work with Marketing Operations to ensure campaign tracking, attribution, and reporting across Marketo and Salesforce
Coordinate with Product Marketing and Customer Marketing on messaging, launches, account engagement, and marketing calendars
Lead, coach, and develop regional field marketers
Build a high-performing team and establish scalable planning and execution processes

Requirements

What you’ll need

10+ years of B2B marketing experience, with a proven track record in field marketing, demand generation, or revenue marketing
Extensive knowledge of Salesforce and other analytics tools
Data-driven ability to translate top-of-funnel marketing metrics to business outcomes
Exceptional communication skills and ability to regularly present to a senior audience
5+ years of experience leading and developing marketing teams
Demonstrated success translating sales objectives into regional marketing
Manufacturing background and experience desired but not required

Benefits

Comp & perks

Opportunity to join a growing business, launching into its next phase of expansion and transformation
Collaborative culture of smart and hard-working people who support one another
Atmosphere of growth and opportunity, with idea-sharing prioritized over level or hierarchy
Compensation packages based on experience and desired skill set
Eligible for the Marketing Bonus Plan
Programs supporting a healthy work-life balance