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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing strategic go-to-market campaigns and driving demand generation in B2B SaaS environments. Proficient in collaborating with cross-functional teams to optimize pipeline performance and achieve revenue targets.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentDemand GenerationAccount-Based MarketingSalesforce ProficiencyMulti-Channel Campaign Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationPipeline GrowthCampaign AttributionFunnel ConversionMarketing KPIsAccount-Based Marketing ProgramsSegmentation and TargetingRevenue Impact MeasurementProject ManagementInternational Marketing Execution
Soft Skills
Excellent Communication SkillsAccountabilityCollaborationIndependenceAdaptability
Tools & Technologies
SalesforceMarketing Automation PlatformsDigital Marketing ToolsGoogle WorkspaceAI-Powered Technologies
Industry Keywords
B2B SaaSEnterprise Technology MarketingERP Industry ExperienceGlobal CampaignsTrade Events
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Own and execute strategic go-to-market campaigns and drive global pipeline generation
- Decide and develop customer and new logo revenue campaigns, focusing on industry-specific campaigns
- Run strategic GTM motions including ABM, digital campaigns, and webinars
- Build and execute integrated campaigns targeting priority accounts and segments globally
- Execute and participate in industry conferences and trade events
- Support customer events and programs, including registrations, engagement, and pipeline follow-up
- Partner with Sales and Business Development to align campaigns with territory plans, account priorities, and pipeline targets
- Work with global channel partners to extend campaign reach and drive co-marketing pipeline contribution
- Coordinate with Product Marketing on messaging, positioning, and campaign assets
- Drive demand generation and pipeline acceleration programs tailored to industry and regional dynamics
- Develop segmentation and targeting recommendations by industry, geography, and buying stage
- Deliver against pipeline and revenue targets
- Track pipeline performance through revenue and flag funnel risks
- Improve opportunity conversion and progression with Sales
- Maintain pipeline hygiene, SLA accountability, stage progression, and accurate data capture
- Report weekly campaign performance and recommend spend and optimization adjustments
- Partner with Marketing Ops and RevOps on data, reporting, dashboards, and campaign execution
- Work with Localization teams to adapt messaging and GTM programs across global languages and markets
- Report to the Director of Revenue Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in B2B SaaS or enterprise technology marketing
- Proven track record of driving demand generation, pipeline growth, and measurable revenue impact
- Experience developing and executing go-to-market strategies and account-based marketing programs
- Ability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-driven programs
- Demonstrated experience executing marketing programs across international markets
- Ability to collaborate with Sales, Business Development, Product Marketing, and regional teams
- Strong understanding of marketing KPIs, funnel conversion, campaign attribution, pipeline contribution, and ROI
- Proficiency in Salesforce, marketing automation platforms, digital marketing tools, and emerging AI-powered technologies
- Experience with Google Workspace
- Project management ability in a fast-paced, matrixed organization
- Excellent communication skills, accountability, and ability to work independently and collaboratively across global teams
- ERP industry experience is a plus
Benefits
Comp & perks- Marketing Bonus Plan eligibility
- Remote work arrangement
- 10–15% travel to industry gatherings, Sales Kickoffs, and marketing planning meetings
- Opportunities for growth
- Diversity, equity, and inclusion program
- Equal opportunity employment
